AdTonos CEO & Founder, Michal Marcinik, recently featured in What's New in Publishing's article on the IPA Bellwether Q3 Report for 2022. In this article, Michal Marcinik stresses that businesses who invest throughout a recession do stand to benefit from it, but they need to be smart about it. According to him, audio remains an under-utilised
Some good news amidst the turmoil - the 2022 UK Adspend is forecast to reach 3.6%, so is still growing. This follows the UK government's energy support package for households and firms, which alleviates some of the pressure caused by the cost of living crisis. Total marketing budgets are on the rise, albeit at a
You don’t have to ‘act like a man’ as a woman or ‘act like x successful leader’ in order to succeed. It is sexist to think that if a woman is an assertive and capable leader, this is somehow because she is not your typical woman, ‘not like the other girls’; women of all shapes
We’ve had a record breaking year at AdTonos, seeing 10x growth, we’ve doubled in terms of employees, and are expanding in the US (the biggest tech market globally) and throughout Europe. Behind today’s success were many setbacks, a lot of perseverance and a fair share of sacrifice. 1 in 3 startups started off with $10,000
Written by AdTonos CEO and Founder, Michael Marcinik In 2004, a Guardian article highlighted a new, innovative medium that stood out through “the intimacy of voice” paired with “interactivity (…) convenience and portability”. The journalist Ben Hammersley was talking about podcasts, and besides some minor technological updates, this description could have been said today. Audio media
Written by Paul Smith, SVP of Commercial, AdTonos The USA constitutes the largest economy in the entire world. It’s no surprise then, that businesses, organisations, and even governments often look to the US to predict and compare trends, searching for influence, inspiration, or an understanding of specific markets. For those interested in the audiosphere and wondering about
Written by AdTonos SVP of Commercial, Paul Smith Every company wants to be a trailblazer. And what better way to prove your innovation than using the latest developments in AI creatively? As AI technology progresses and its uses become not only more sophisticated and complex, but also more mainstream, more and more brands are looking
According to Statista estimates, there will be 2,309.4 million mobile gamers by 2026, and that from October 2020 to January 2021, 39% of surveyed adults were self-professed mobile gamers in the UK. That’s up from 23% in the previous year! Far from taking a backseat post-pandemic, mobile usage is on the rise. Data.ai has reported
Post 2020, 51% of the UK population now plays online games, according to research by Marmalade Game Studio and Consumer Intelligence. That’s double the amount of gamers pre-2020! Another surprising trend is that 55% of mobile gamers in the UK are aged 55+; that’s more than double the number of gamers aged 25-34 (which is
We’re wrapping up Work Life Week with another blog dedicated to wellbeing! In this second and final blog post on wellbeing (for now!). In this blog, we share some popular podcasts for self-development, improving relationships, and financial literacy. So let’s get started! Best Podcasts and Livestreams for Self-Development On Purpose Jay Shetty’s ‘On Purpose’ podcast
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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