Sign up
Sign up

Uncategorized

AdTonos on the IPA Bellwether Report Q3 2022

Some good news amidst the turmoil - the 2022 UK Adspend is forecast to reach 3.6%, so is still growing. This follows the UK government's energy support package for households and firms, which alleviates some of the pressure caused by the cost of living crisis. Total marketing budgets are on the rise, albeit at a

By |2022-11-15T12:34:58+00:00October 20th, 2022|Uncategorized|0 Comments

Authority Magazine: Women Of The C-Suite – Katarzyna ‘Kasia’ Bargielska of AdTonos On The Five Things You Need To Succeed As A Senior Executive

You don’t have to ‘act like a man’ as a woman or ‘act like x successful leader’ in order to succeed. It is sexist to think that if a woman is an assertive and capable leader, this is somehow because she is not your typical woman, ‘not like the other girls’; women of all shapes

By |2022-11-15T12:08:00+00:00October 20th, 2022|Uncategorized|0 Comments

Beating the Odds: AdTonos’ Startup Success

We’ve had a record breaking year at AdTonos, seeing 10x growth, we’ve doubled in terms of employees, and are expanding in the US (the biggest tech market globally) and throughout Europe. Behind today’s success were many setbacks, a lot of perseverance and a fair share of sacrifice. 1 in 3 startups started off with $10,000

By |2022-11-15T12:05:53+00:00October 14th, 2022|Uncategorized|0 Comments

Podcasts then and now: How one medium took over the media

Written by AdTonos CEO and Founder, Michael Marcinik In 2004, a Guardian article highlighted a new, innovative medium that stood out through “the intimacy of voice” paired with “interactivity (…) convenience and portability”. The journalist Ben Hammersley was talking about podcasts, and besides some minor technological updates, this description could have been said today. Audio media

By |2022-10-13T14:52:53+01:00October 13th, 2022|Uncategorized|0 Comments

Surfin’ USA audio waves

Written by Paul Smith, SVP of Commercial, AdTonos The USA constitutes the largest economy in the entire world. It’s no surprise then, that businesses, organisations, and even governments often look to the US to predict and compare trends, searching for influence, inspiration, or an understanding of specific markets.  For those interested in the audiosphere and wondering about

By |2023-01-05T12:00:55+00:00October 13th, 2022|Uncategorized|Comments Off on Surfin’ USA audio waves

Navigating the ethics of AI in a time of experimentation

Written by AdTonos SVP of Commercial, Paul Smith Every company wants to be a trailblazer. And what better way to prove your innovation than using the latest developments in AI creatively? As AI technology progresses and its uses become not only more sophisticated and complex, but also more mainstream, more and more brands are looking

By |2022-10-13T09:47:31+01:00October 12th, 2022|Uncategorized|0 Comments

Gaming & The Mobile App Boom in Britain

According to Statista estimates, there will be 2,309.4 million mobile gamers by 2026, and that from October 2020 to January 2021, 39% of surveyed adults were self-professed mobile gamers in the UK. That’s up from 23% in the previous year! Far from taking a backseat post-pandemic, mobile usage is on the rise. Data.ai has reported

By |2022-11-15T12:04:13+00:00October 11th, 2022|Uncategorized|0 Comments

Gaming, Mental Health, and Influencer Sponsorship

Post 2020, 51% of the UK population now plays online games, according to research by Marmalade Game Studio and Consumer Intelligence. That’s double the amount of gamers pre-2020! Another surprising trend is that 55% of mobile gamers in the UK are aged 55+; that’s more than double the number of gamers aged 25-34 (which is

By |2022-11-15T11:59:04+00:00October 10th, 2022|Uncategorized|0 Comments

Support Your Wellbeing with Digital Audio: Part 2 of 2

We’re wrapping up Work Life Week with another blog dedicated to wellbeing!  In this second and final blog post on wellbeing (for now!). In this blog, we share some popular podcasts for self-development, improving relationships, and financial literacy. So let’s get started! Best Podcasts and Livestreams for Self-Development On Purpose Jay Shetty’s ‘On Purpose’ podcast

By |2022-10-10T11:26:26+01:00October 10th, 2022|Uncategorized|0 Comments

Support Your Wellbeing with Digital Audio: Part 1 of 2

We’re kicking off Work Life Week with a blog on wellbeing, and great resources to support your wellbeing through audio content! Did you know that digital audio can create the strongest emotional unifier, community builder, and mental health support resource compared to other digital marketing channels?  For example, 55% of Gen Zs and 80% of

By |2022-10-10T11:26:42+01:00October 10th, 2022|Uncategorized|0 Comments
Go to Top