The digital ad market proves resilient with 5% growth in 2020

The digital ad market is resilient, with 5% growth in 2020, in the newest IAB UK Adspend report conducted with PwC. Full-year Digital Adspend report shows that the UK’s digital advertising market rallied in 2020, following the initial impact of the pandemic on spend. The report, produced with PwC, finds that overall spend grew by