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Advertising in a hybrid, interconnected world

Why successful campaigns require a multi-sensory approach What makes a campaign newsworthy? This is the question marketing teams are always breaking their backs trying to figure out. A campaign that makes headlines, reaches millions, and inspires worldwide engagement—that’s the dream. Oftentimes, what’s new is generally considered to be what’s exciting. This translates into constantly trying

By |2023-01-04T12:07:30+00:00December 15th, 2022|From the market, News|Comments Off on Advertising in a hybrid, interconnected world

Welcome to Spotify Island, a Sound-Driven Space

Paul Smith, SVP of Sales at AdTonos, shares his insights into uncertainties surrounding the final form of the Metaverse and how it's impacting the entertainment, music and audio industries. Despite lingering uncertainties around the metaverse and it’s ‘final form’, the gamification of the entertainment, music, and audio industries is already in full swing: Spotify has

By |2022-06-01T14:26:47+01:00May 26th, 2022|From the market, News, Uncategorized|0 Comments
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