What advertisers can learn from Spotify’s latest offering Different people require different things when it comes to working, but there is one element that many tune into to boost their concentration, or indeed their mood: music. No matter what the jam – or how many beats per minute – music and radio have the power
Michal Marcinik, CEO and Co-Founder, AdTonos writes about the recent coverage of Glastonbury at the BBC. Worthy Farm welcomed the world-famous Glastonbury Festival back for the first time post pandemic for a belated 50th anniversary last week. The event is so integral to English culture that a ‘fallow year’ (a year to let the grass
Millions watched from around the world as Ukraine sang its way to Eurovision victory, showing that, even in the darkest of times, music and sound can provide some kind of relief, perhaps even rally the spirit. In fact, as Michal Marcinik, CEO of sound-based adtech AdTonos, explains below, music and sound have a powerful connection
9 -15 May 2022 is Mental Health Awareness Week. While societies have made leaps and bounds in recent years around talking about mental health issues in more positive ways, Simon Dent (founder and managing director of Dark Horses) noted in his 2019 article for The Drum that the marketing industry still has a long way
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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