That was just a fantastic meetup! On behalf of Emir Teffaha, the moderator and Michal Marcinik, AdTonos CEO and Founder, we would like to thank our panellists once again: Anna-Lena, Charlie Brookes and Simon Thomas. Thank you for your interesting insights. We invite all those who couldn't join us to watch the webinar now. https://www.youtube.com/watch?v=67Pa7PAo8CM&t=133s
The pandemic has seen a high-street downturn as consumers move to e-commerce platforms but whilst the high street may be down, it is most definitely not out. The author's of OMG UK Futures latest report "The Future of Shopping" envision a future governed by three megatrends, where retail must be: Digitised, Humanised and Justified. Phil
"The ad plays much like any other car commercial heard on the radio, but people using a Google Assistant or Amazon Alexa-powered smart speaker to listen to one of three radio stations are then asked if they would like to book a time to take the car for a drive. If the listener says yes,
"New interactive radio adverts are starting to appear on Absolute Radio, Kiss Radio and Magic Radio via smart speakers. The first campaign run by audio advertising platform AdTonos, utilising its YoursTruly technology, in partnership with Octave and Omnicom Media Group’s PHD, delivered the ads on behalf of Audi across commercial radio stations for the first
"Programmatic ad platform AdTonos says a campaign for Audi in London marked the first time interactive audio ads have been launched across commercial radio on smart speakers. The U.K.-based company has a technology called YoursTruly that was used in a campaign in which listeners could react to the Audi ad with a voice command to book test
The first campaign, run by AdTonos using its YoursTruly technology in partnership with Octave and Omnicom Media Group’s PHD, delivered interactive ads on behalf of Audi across commercial radio stations for the first time. We are the leading force in audio-centric advertising technology that has brought real-time interactivity to live radio with its new offering:
Are audio programmatic advertising and podcasts everything we can expect on the audio market? What technological innovations await us, and how can the audience and brands take advantage of them? Over time, audio has undergone a tremendous transformation from the natural era of drum communication to the time of acoustics that began to apply technology
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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:butch
