With the recent publication of the latest IPA Bellwether Report for Q3 2022, there is cautious optimism for the next few months ahead as we navigate a cost of living crisis and recession. Here are some insights from leading industry experts. AdTonos AdTonos CEO and Founder, Michal Marcinik, shared: “As expected, the cost-of-living crisis and
AdTonos had a wild ride at Cannes! It was amazing to soak in the summer sunshine with our partners like Xandr and A Million Ads, and other companies we’ve worked with like Octave Audio. AdTonos on Cannes 2022 Here’s what our CEO and Founder, Michal Marcinik, had to say about the event: “It gave us
Performance Marketing World: Why understanding gaming culture might be the advertiser’s most important quest
Gaming is everywhere these days and it might not look how you think it does, says Paul Cranwell, Vice President Strategic Partnerships at AdTonos… The first thing you need to know about gamers is that we probably shouldn’t really be calling them ‘gamers’. Outdated stereotypes of young men tucked away in dark basements don’t hold
Performance Marketing World: Tony Moustakelis features as one of Movers and Shakers in media and marketing companies
AdTonos, run by Radio Net Media which successfully monetises gaming, podcasts, audiobooks, music and radio streams for over 200 recognised publishers across the UK, EU, LATAM and the US, has appointed Tony Moustakelis to support the growing demand in the US. AdTonos’ audience has grown over five times in 2021 and now, achieving over 5
The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.