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Entering the Age of Audio Interactivity – transformation

“The transformation will ensure that listening becomes even more personal” – said Michal Marcinik in RadioWorldMagazine  Commentary AUDIO INTERACTIVITY Listening to audio is no longer a passive activity as consumers are increasingly comfortable integrating their voice assistants and smart speakers into their everyday lives. A Juniper report revealed that consumers are expected to interact with

By |2021-10-22T08:58:16+01:00February 6th, 2021|In the media, News|0 Comments

The place of audio in marketing in 2020 and beyond

From the marketing underdog in recent years, audio goes on to become the new favourite of a lot of marketers. And even if we’re not there yet (and might not be for a long time) when it comes to smart speakers and voice assistants for shopping, online radio ads have made a breakthrough and are

By |2021-10-10T17:47:22+01:00January 30th, 2020|News|0 Comments

Voice era is here and there is no turning back!

According to a report from Juniper Research, smart speakers like the Amazon Echo, Google Home and Sonos One will be installed in a majority (55% of U.S. households) by the year 2022. Over 70 million households will have at least one of these smart speakers in their home, and the total number of installed devices will top

By |2021-10-10T18:02:03+01:00December 2nd, 2019|News|0 Comments

Voice technology: the latest tech trend is turning mainstream

The use of voice assistants in the US is thought to be reaching its critical mass, as projected by the research firm eMarketer. This means that the growth might slow down – but it’s nowhere near stopping. According to research, the most used device for voice assistants are still smartphones. eMarketer anticipated that 97.9 million

By |2021-10-10T19:59:28+01:00August 20th, 2019|News|0 Comments
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