Today we will discuss the topic of artificial intelligence in voice technologies on our blog. However, this hasn't applied directly to audio marketing yet. Is it shortly to will be possible to introduce the voices of famous people who are no longer among us in the audio ads or podcasts? What is the potential for
https://www.youtube.com/watch?v=o9UoHbDm_1o&t=2s Everyone who couldn't or didn't have time to watch it live, we invite you to an interview with Wojciech Lichota, conducted by Jakub Grajcar from STX Next. A large range of information related to voice technologies in an accessible and understandable form. We strongly encourage you to watch.
A very interesting case showing the importance of a sonic branding and brand tune based on the example of Mastercard. The global payment card giant was looking for a jingle that would be customized for 210 countries, for every buying situation – and it took them 2 years to find it. The article published in
The use of voice assistants in the US is thought to be reaching its critical mass, as projected by the research firm eMarketer. This means that the growth might slow down – but it’s nowhere near stopping. According to research, the most used device for voice assistants are still smartphones. eMarketer anticipated that 97.9 million