Digital and interactive audio advertising startup AdTonos has raised $2 million in a seed funding round led by BlackSheep Fund and ProtosNext. Adtonos monetized audio streams through advertising, including interactive ads played through smart speakers and mobile devices via its YoursTruly platform. ADTONOS ADS The startup’s tech portfolio extends to creating ads for games that
Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find
Today we will discuss the topic of artificial intelligence in voice technologies on our blog. However, this hasn't applied directly to audio marketing yet. Is it shortly to will be possible to introduce the voices of famous people who are no longer among us in the audio ads or podcasts? What is the potential for
https://www.youtube.com/watch?v=o9UoHbDm_1o&t=2s Everyone who couldn't or didn't have time to watch it live, we invite you to an interview with Wojciech Lichota, conducted by Jakub Grajcar from STX Next. A large range of information related to voice technologies in an accessible and understandable form. We strongly encourage you to watch.
A very interesting case showing the importance of a sonic branding and brand tune based on the example of Mastercard. The global payment card giant was looking for a jingle that would be customized for 210 countries, for every buying situation – and it took them 2 years to find it. The article published in
The use of voice assistants in the US is thought to be reaching its critical mass, as projected by the research firm eMarketer. This means that the growth might slow down – but it’s nowhere near stopping. According to research, the most used device for voice assistants are still smartphones. eMarketer anticipated that 97.9 million
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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Company Details
71-75 Shelton Street, WC2H 9JQ, London
VAT: GB 292 5408 88 CN: 10483422
adtonos.com
:butch
