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Monthly Archives: January 2021

“Audio Is Among 2021’s Hottest Trends In Media.” – says Carat

"The advertising giant Carat says one of the hottest media trends for 2021 is 'screen-free media' and audio is poised to benefit. 'Voice and audio have gotten an unexpected boost from the pandemic' says Carat in its annual report on the biggest trends in advertising" - we quote from InsideRadio, who discusses the latest Carat Trends

By |2021-10-22T08:59:57+01:00January 28th, 2021|From the market, News|0 Comments

Optimism for a recovery in marketing budgets

Eliot Kerr, the economist at IHS Markit and author of the Bellwether Report, agrees that although advertising budgets continued to fall sharply at the end of 2020, it was promising that the rate of decline softened following the unprecedented contraction seen during the second quarter. - can we read in DigitalStrategyConsulting article commenting IPA Bellwether

By |2021-10-22T09:00:27+01:00January 23rd, 2021|In the media, News|0 Comments

IPA Bellwether Report Q4 2020 – the industry reacts

Following the release of the latest IPA Bellwether Report, industry executives share their thoughts on the news that the COVID-19 pandemic once again hit UK marketing budgets hard in the final quarter of 2020. - said Tyrone Stewart in MobileMarketing. Katarzyna Bargielska, CMO & Co-Founder at AdTonos, commented on the report: “While reductions in ad spend

By |2021-10-22T09:01:01+01:00January 22nd, 2021|In the media, News|0 Comments

Small rise in marketers’ optimism on vaccine hope

Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report. - commented Robin Langford, the author of the article "IPA Bellwether: Small rise in marketers’ optimism on vaccine hope", Netimperative, January 21, 2021.

By |2021-10-22T09:02:02+01:00January 21st, 2021|In the media, News|0 Comments

What we expect to see in the audio landscape for 2021?

"Ongoing radio development, propelled - not inhibited - by digital. There are parallels between radio and other well-established broadcast mediums such as TV. For example, much like linear TV, radio is now part of a broader universe, but that doesn’t mean it’s destined to follow exactly the same path." - says Michal Marcinik, our CEO

By |2021-10-22T09:02:50+01:00January 13th, 2021|In the media, News|0 Comments
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