"How does AdTonos innovate? Michal Marcinik: It is a constant process. I am a huge fan of Blue Ocean Strategy, making the competition irrelevant. It is easy to say, but the foundation lays in two solid pillars. One is the vision and the ability to match ideas and solve puzzles. The second is the execution. No one will
We were nominated as a Top Marketing Company in London by BestStartup.co.uk Beststartup.co.uk showcases top picks for the best London based Digital Media companies. The author of the article says: „These startups and companies are taking a variety of approaches to innovate the Digital Media industry, but are all exceptional companies well worth a follow. We
"The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike. Audio is the evolution and future of content. Don’t believe
"Now, smart speakers are transforming the way we engage with radio advertisements. New, interactive radio ads mean that those listening via their smart speaker can interact with the ad through the use of voice commands. Listeners can find out more information, purchase the product or engage in a brand experience." - say the authors of
"Digital audio advertising revenue grew 13% in 2020 compared to 2019, according to the IAB’s newly issued Internet Advertising Revenue Report, a benchmark annual study conducted by PwC. The larger share of that growth occurred in mobile advertising (+15%); the smaller share belonging to desktop audio (+6%)." - informs Rainnews. Learn more.
"The ad industry has long been obsessed with consumers' eyes, with discourse around eye-catching work pretty much standard. But thanks to the explosion of audio streaming, digital radio and podcasts, the ears are making a comeback. Sit up and listen." - said Charles Vallance, chairman and founding partner of VCCP and the author of the