“Now, smart speakers are transforming the way we engage with radio advertisements. New, interactive radio ads mean that those listening via their smart speaker can interact with the ad through the use of voice commands. Listeners can find out more information, purchase the product or engage in a brand experience.” – say the authors of the article in Radiocentre and continue: ” During Audi’s interactive radio ad, listeners were able to ask their smart speaker to book a test drive at their nearest dealership.”
We are pleased that AdTonos is a pioneer in the field of interactive radio advertising. Read the article and learn more.