Monthly Archives: May 2024

This year’s findings, pulled from Edison Research’s Infinite Dial, unveil US mothers as enthusiastic digital audio consumers with diverse listening habits. This tech-savvy group, increasingly interested in smartwatches and wireless earphones, holds significant influence, controlling 85% of household spending, totalling around $3 trillion annually. Edison's 2024 study, supported by Audacy, Cumulus Media, and SiriusXM Media,

The landscape of podcast advertising has seen significant shifts, as highlighted in the latest IAB U.S. Podcast Advertising Revenue Study for 2023. Prepared by PricewaterhouseCoopers LLP (PwC), the report quantifies the annual podcast advertising revenues and delves into growth projections until 2026. Challenges and Growth Trends After experiencing robust double-digit growth for consecutive years, the

“What happens in Vegas, stays in Vegas”? Not this year. Nevada has become a crucial battleground for politics and advertising, especially with the upcoming Programmatic IO event. As you prepare for Programmatic IO in Las Vegas, remember that our Senior Director of Programmatic Partnerships, Tony Moustakelis, will also be there. Let's delve into the dynamic

In one of our blog posts, we discussed Profit Ability 2: The New Business Case for Advertising study and debated ROI, especially in audio campaigns. Today, we are talking about a different topic. Understanding where to invest your budget for maximum return is crucial in advertising. A recent study, Profit Ability 2: The New Business

Recent findings from the "Profit Ability 2: The New Business Case for Advertising" study shed light on the remarkable efficacy and value of audio advertising in today's dynamic media landscape. Conducted under the auspices of Thinkbox and bolstered by data from industry giants such as Ebiquity, EssenceMediacom, Gain Theory, Mindshare, and Wavemaker UK, this extensive