Monthly Archives: May 2024

In today's dynamic marketplace, reaching consumers effectively is crucial for brands seeking to stand out. Recent research by Audacy, a multi-platform audio content and entertainment company sheds light on the significant impact of audio advertising in influencing shoppers. Audacy's study classifies consumers into two primary categories: devoted shoppers and impulsive shoppers. Devoted shoppers are the

As the radio industry embraces the digital landscape, numerous companies' expansion of podcast divisions is proving to be a strategic win for advertisers. Businesses targeting other businesses and those focused on performance are capitalising on on-demand audio to notably amplify their brand metrics, highlighting the efficacy of podcast advertising. The evolution of podcasts from primarily

The Podcast Show 2024 is lighting up London this week with a two-day extravaganza at The Business Design Centre in Islington. This highly anticipated event draws industry leaders, brands, platforms, and new creators from around the globe to celebrate and shape the future of podcasting. With official partners like Acast, Amazon Music and Wondery, Audioboom,

AdExchanger’s Programmatic IO kicked off in Las Vegas on May 20, 2024, with strong momentum as the digital marketing industry gears up for its next era. The agenda was meticulously crafted to reflect the evolving landscape and professionals' pressing issues. Tony Moustakelis, our Senior Director Programmatic Partnership, attended the Programmatic IO event this year. He

Sports captivate audiences worldwide, from the crowd's roar at NFL games to the thrill of following college basketball tournaments. But amidst the excitement of the games, there's a rising star in the world of sports engagement that marketers shouldn't overlook: sports audio. A recent collaboration between SiriusXM Media, GroupM, and Edison Research resulted in the

This year’s findings, pulled from Edison Research’s Infinite Dial, unveil US mothers as enthusiastic digital audio consumers with diverse listening habits. This tech-savvy group, increasingly interested in smartwatches and wireless earphones, holds significant influence, controlling 85% of household spending, totalling around $3 trillion annually. Edison's 2024 study, supported by Audacy, Cumulus Media, and SiriusXM Media,

The landscape of podcast advertising has seen significant shifts, as highlighted in the latest IAB U.S. Podcast Advertising Revenue Study for 2023. Prepared by PricewaterhouseCoopers LLP (PwC), the report quantifies the annual podcast advertising revenues and delves into growth projections until 2026. Challenges and Growth Trends After experiencing robust double-digit growth for consecutive years, the

“What happens in Vegas, stays in Vegas”? Not this year. Nevada has become a crucial battleground for politics and advertising, especially with the upcoming Programmatic IO event. As you prepare for Programmatic IO in Las Vegas, remember that our Senior Director of Programmatic Partnerships, Tony Moustakelis, will also be there. Let's delve into the dynamic

In one of our blog posts, we discussed Profit Ability 2: The New Business Case for Advertising study and debated ROI, especially in audio campaigns. Today, we are talking about a different topic. Understanding where to invest your budget for maximum return is crucial in advertising. A recent study, Profit Ability 2: The New Business