“What happens in Vegas, stays in Vegas”? Not this year. Nevada has become a crucial battleground for politics and advertising, especially with the upcoming Programmatic IO event.

As you prepare for Programmatic IO in Las Vegas, remember that our Senior Director of Programmatic Partnerships, Tony Moustakelis, will also be there. Let’s delve into the dynamic developments shaping digital audio advertising:

  • Online Audio Consumption: Edison research shows online audio consumption is skyrocketing, particularly among younger demographics. In the US, 90% of 12-34-year-olds and 85% of adults aged 35-54 tune in monthly.
  • Enhanced ROI: The Profit Ability 2: The New Business Case study reveals audio ads’ remarkable return on investment. Within one to thirteen weeks, a dollar invested in audio generates $3.12 profit, surpassing many other media platforms. Over two years, this investment in audio translates to a total profit of $6.29, showcasing the enduring impact of audio advertising.
  • Scientific Validation: Our Amplifier technology has been scientifically proven to enhance the audibility of digital advertising across various audio channels, evoking positive emotions and improving brand perception.

In addition to these insights, here’s a snapshot of the key trends shaping the audio advertising landscape:

  • Annual Investments: Marketers are pouring billions into audio advertising annually, with projected investments of $17.61 billion this year, according to eMarketer.
  • Programmatic Advancements: Programmatic advertising continues to reshape the industry, reaching $114.2 billion in 2023, marking a 4.4% year-over-year increase, as highlighted in The IAB/PWC report.

Join us at Programmatic IO to explore how audio advertising can transform your campaigns and significantly boost ROI. Schedule a meeting with Tony Moustakelis here.

What to Expect During the Event

Keeping Up with the Trends: Unmatched education collides with memorable networking experiences.

Supercharge Your Strategies: Walk away with actionable strategies to implement right away.

Brainstorm with the Brightest Minds: Get educated and connected with the people who matter most.

Power Up Your Programmatic: Access the latest on commerce media, CTV, privacy, and more.

Decoding The New Signals Driving Ad Tech In A Cookieless World.

Check the event agenda here.

Don’t miss out on the opportunity to leverage the potential of audio advertising for your business. Let’s connect at Programmatic IO and unlock new avenues for growth. See you in Vegas!