AdTonos blog
US Digital Ad Spend Growth in 2024: Key Trends
As we enter 2024, the landscape of digital advertising in the US continues to evolve, with digital channels capturing a
Podcast Advertising in 2024: What’s Changing?
If you’ve noticed more ads in your favorite podcasts lately, you’re not alone. Podcast advertising is booming, and ad load
Elevating Brand Experience Through Sound
In today’s fast-paced marketing landscape, the importance of a brand’s sonic identity has reached new heights. As consumers are bombarded
Creative is Key to Audio Advertising Effectiveness
The cornerstone of successful advertising lies in creative execution. A study by NCSolutions reveals that creative elements contribute over double
The Future of Digital Marketing: U.S. Digital Economy Hits $4.9 T
At AdTonos, we usually spotlight trends in programmatic audio and audio advertising. But today, we’re turning our attention to something even broader — a
The Hidden Power of Audio: How It Fuels Branded Search Growth
Audio advertising is emerging as a powerful yet underutilised tool in the rapidly evolving marketing ecosystem. According to
The Top 10 Insights of audio habits from Edison Research
Edison Research, the leading podcast research company, producing the only survey-based data on podcast listening in the US.,
Podcasting: Predictions and Trends to Watch in 2025
A Look Back at Podcasts in 2024? Podcasting has solidified its position as a leading force in modern
Where Are the Listeners? Global Podcast Consumption Trends in 2024
The landscape of podcast consumption is evolving, and as we step into 2024, it's worth examining global trends. New podcast listener statistics from YouGov have
Sonic Branding: Exploring the Impact of Unmuted Brand Logos for Marketers
The recent Sonic branding agency amp study suggests that synchronising audio with visual logos could yield more favourable outcomes than merely adding music. The study,
Unveiling the Impact: New Research Reinforces the Influence of Audio Advertising
Radiocentre Ireland, in collaboration with research company Colourtext, has recently conducted a groundbreaking research study called CampaignFX. This study aims to evaluate the effectiveness
The Power of Audio in Building Brand Engagement on Social Media
In a recent report by Voices, the leading voice-over marketplace, titled "Sound On: The Power of Audio When Building a Brand," the impact of audio
GroupM’s 2024 Midyear Global Advertising Forecast: Growth in Most of the Top 10 Markets
GroupM, the prominent media agency, has recently unveiled its midyear update to the advertising outlook, projecting significant growth in the advertising market. The 2024 Midyear
The Rise of Audio Ad Spend in US Political Campaigns before 2024 Elections
The 2024 US elections are driving a significant increase in advertising spending, particularly in the audio sector. Political campaigns recognise the power of audio ads
