AdTonos blog
Making Audio Advertising Accessible for Advertisers
Audio advertising is rapidly becoming a crucial part of the marketing mix, allowing brands to reach engaged audiences across radio,
Sonic Branding: How Sound is Shaping Brand Identity
In an era where brands compete for attention across multiple touchpoints, sound has emerged as a powerful tool for emotional
AI at the Microphone: Is It The Voice of the Future?
The digital audio landscape is experiencing a rapid transformation. With the growing popularity of podcasts, audiobooks, and audio dramas, technology
New UK Audio Listening Trends: RAJAR & MIDAS Insights
As digital audio continues to grow in popularity, understanding how audiences consume audio content is crucial for broadcasters, advertisers, and
Happy Easter from the AdTonos Team!
Happy Easter from the AdTonos team! 🐣 Wishing you a joyful and relaxing holiday filled with good vibes, sunshine, and maybe a little too
Podcasting Now Rivals TV: The Shift from Niche to Mass Media
Last week, Edison Research released its annual Infinite Dial 2025 report, highlighting how podcasting has officially transitioned from
The Audio Advantage: Why Advertisers Should Tune In
As audio consumption continues to grow, advertisers have a unique opportunity to leverage commercial audio to enhance their
Audio in the UK: A Booming Market with Endless Potential
The UK commercial audio market is thriving like never before, capturing a growing audience and attracting increasing investment
Commercial Radio’s Audience Boom in the UK according RAJAR
The latest RAJAR figures for Q4 2024 reveal that commercial radio now reaches 40 million weekly listeners in the UK, up from 39 million in
The Future of Marketing: How Audio Advertising is Reshaping
In the rapidly evolving landscape of 2025, audio advertising is taking centre stage, revolutionizing marketing strategies across industries. The Drum's insightful article delves into how
Radio’s Lead in Ad-Supported Listening Across Generations
Radio continues to lead in ad-supported audio consumption, maintaining its influence across generations and listening environments. According to Edison Research’s latest Share of Ear report
Audio Advertising 2025 Outlook: Key IAB Insights
As the digital advertising landscape continues to evolve, the Interactive Advertising Bureau’s (IAB) “2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth”
Audio Ads in Programmatic Media: 2025 Trends
The landscape of programmatic media is rapidly evolving, and audio advertising is emerging as a key player in the mix. As we step into 2025,
Creativity in Audio Campaigns: Key Insights and Practices
Creativity lies at the heart of effective advertising, and its importance in audio campaigns is no exception. Drawing from industry-leading research and expert insights, we
