Paul Smith, SVP of Sales, AdTonos The world is changing, and so is Netflix. Or, Netflix is changing, and so is the world. Hyperbolic? Perhaps. But the statement touches on truth: as Netflix has announced, it is to expand and transform its service offering to include cheaper, ad-funded plans, as well as venturing
A recent study sponsored by iHeartMedia and PMX and conducted by Magid reveals that radio and podcast listeners see radio and podcast hosts as authentic and trustworthy. Did you know that this can also have a positive effect on brand perceptions? The Study’s Findings Radio hosts were found in the study to be “some of
Paul Smith, SVP of Sales, AdTonos I’m going to say something potentially controversial, but hear me out: the world of audio was always, and will always be, a metaverse. Let me explain. Soundwaves are not seen, yet they can transport you anywhere. Soundscapes can build universes that live inside the mind and weave
9 -15 May 2022 is Mental Health Awareness Week. While societies have made leaps and bounds in recent years around talking about mental health issues in more positive ways, Simon Dent (founder and managing director of Dark Horses) noted in his 2019 article for The Drum that the marketing industry still has a long way
Paul Smith, SVP of Sales, AdTonos In 1980, The Buggles released “Video Killed The Radio Star” – the music video that prophesied the end of the radio age. And here we are, over 40 years later, and radio – to the surprise of some – is still going strong. This is not, however,
Michal Marcinik, CEO & Founder at AdTonos At Advertisingweek you will find an article by Michal Marcinik, CEO & Founder at AdTonos, in which he talks about the latest trends in the field of digital advertising and tells us why audio advertising is brand safety. We encourage you to read the article below
IAB UK’s Digital Adspend report for 2021, conducted with PwC, shows that the digital advertising market grew by 41% last year to a total of £23.5 billion. The full-year Digital Adspend report for 2021 shows that the digital advertising market saw its biggest full year growth for 15 years last year, with investment up 41%
Paul Smith, SVP of Sales, AdTonos There have been some interesting developments in the audio streaming sphere: Spotify is trialling a new feature to its service, a section similar to Instagram’s Reels, Facebook’s Newsfeed, or TikTok’s For You feed. Spotify’s vertical scrolling feed would be a section specifically dedicated to encourage podcast discoverability,
The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.
Dear partners, The team at AdTonos wish you a happy Easter and restful bank holiday weekend. We hope you all enjoy a well-deserved break with your loved ones. Happy holidays! All the best, the AdTonos team
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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