The holiday season is a time of giving, and in that spirit, the AdTonos team worked together to give back to the community by providing some special gifts to a family in need. In Poland, there is a charity organisation called Noble Package (Szlachetna Paczka) and they work to support families in need by connecting
We’ve been waiting for it and it’s coming! Slush 2021 is bringing together the world’s leading founders, investors, executives and media at Helsinki Expo and Convention Center. Slush is all about inspiration, pitching and networking so don't hesitate to reach out to us if you want to meet in person! Slush has grown into the
We are excited to announce a rebrand for AdTonos! We are changing it up for you! As part of rebranding AdTonos, we refreshed our logo, introduced new dynamic visuals and colours and launched a new website to create an improved visual identity. Why did we do it? The new visual communication was based on images
If anyone knows anything at all about marketing and building a brand, one thing that is extremely important is that brand safety is crucial in building a cohesive brand image. But what does it mean? Brand safety refers to the context in which advertisements of the product or service appear influences the brand perception. It
The audio industry is constantly giving new opportunities to its users. A new player in the audio world is social audio. It’s a new form of social media in which communication happens only through audio. Like they say: necessity is the mother of inventions. Everyone remembers how hard it was during the 2020 lockdowns. The
“Strong Women in IT” is an initiative that is aimed at improving representation of women in managerial positions in the tech industry. The goal is to promote the best market practices regarding the inclusion and roles of women in business. "What do we mean by “strong women”? This is a metaphor for a contemporary entrepreneurial
In one of their latest articles, ExchangeWire writes about the consolidation in digital audio. You can find there an analysis of the investment within digital audio over the course of the last nine months. It proves that the market has great potential. Investments in companies offering digital audio products totalled $10.84bn (£7.97bn) from the
Every year, the winter shopping season starts earlier and earlier. Commonly, people tend to buy holiday gifts on Black Friday or Cyber Monday but this year Amazon predicts that people will start to buy them in October! It’s a bit of a shock considering it’s a season for jack-o-lanterns and trick-or-treating, but it’s supported by
AdTonos appoints Paul Cranwell as VP of Strategic Partnership to its team. Paul is a partnerships and business development specialist with over 25 years leading teams in digital, traditional media and advertising in both media owner and marketing agency positions. Paul’s relationship development experience is both global and UK based focusing on sales development, marketing,
Magna Global, a media intelligence company, has released the next edition of the U.S. Advertising Forecast report. The analysis shows the difference in ad spend between the first half of 2021 and the same period in 2020. Results show that every part of the advertising ecosystem is growing. If it comes to digital audio, we
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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