"The ad plays much like any other car commercial heard on the radio, but people using a Google Assistant or Amazon Alexa-powered smart speaker to listen to one of three radio stations are then asked if they would like to book a time to take the car for a drive. If the listener says yes,
"YoursTruly was developed to realise the significant and fast-growing potential of native audio ad experiences. In practice, an ad featuring an interaction trigger is inserted into an ad break, once broadcast, listeners can react to the ad with a simple voice command to engage the voice assistant and complete the desired action before being returned
"New interactive radio adverts are starting to appear on Absolute Radio, Kiss Radio and Magic Radio via smart speakers. The first campaign run by audio advertising platform AdTonos, utilising its YoursTruly technology, in partnership with Octave and Omnicom Media Group’s PHD, delivered the ads on behalf of Audi across commercial radio stations for the first
"Programmatic ad platform AdTonos says a campaign for Audi in London marked the first time interactive audio ads have been launched across commercial radio on smart speakers. The U.K.-based company has a technology called YoursTruly that was used in a campaign in which listeners could react to the Audi ad with a voice command to book test
We fully agree and confirm the thesis of Mr Adam Jacobson the author of the article in Radio+ Television Business Report, who said: "What is being hailed as the first real-time interactive audio ad technology to work across commercial radio has been launched in the U.K. The technology will be ready to implement in the U.S. in
We are happy to invite you to read an article in MarTechSeries and learn more about our YoursTruly audio advertisement technology. The technology was debuted via an ad campaign that Omnicom Media Group’s PHD planned for Audi and delivered across Octave’s vast portfolio of commercial radio stations. YoursTruly has brought real-time interactivity to live radio
The first campaign, run by AdTonos using its YoursTruly technology in partnership with Octave and Omnicom Media Group’s PHD, delivered interactive ads on behalf of Audi across commercial radio stations for the first time. We are the leading force in audio-centric advertising technology that has brought real-time interactivity to live radio with its new offering:
IAB Europe released its ‘Buyer’s Guide to Digital Audio’ to help planners and buyers of media navigate the opportunities that a new world of audio creates for marketers. "Advertisers have always understood the power of audio to connect with audiences both on an emotional level and through the mobile, intimate nature of the medium. But
Digital audio has become vital this year during the pandemic — used to inform, entertain, engage, and connect us. More and more people increasingly using technological devices to access audio, digital audio consumption has increased dramatically over the past few years. IAB UK in cooperation with Bauer Media UK, A Millon Ads and AdTonos has
https://www.youtube.com/watch?v=RLMnXfelX4Y Welcome to TFN Meets, in partnership with the Department for International Trade's (DIT) Global Entrepreneur Programme. James Sutcliffe asked Michal Marcinik, CEO and Founder in AdTonos, a range of topics from data protection to shifting markets during The Founding Network. Watch the interview.
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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adtonos.com
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