We fully agree and confirm the thesis of Mr Adam Jacobson the author of the article in Radio+ Television Business Report, who said:

“What is being hailed as the first real-time interactive audio ad technology to work across commercial radio has been launched in the U.K. The technology will be ready to implement in the U.S. in the first quarter of 2021.

That’s according to AdTonos, the digital audio advertising platform which is bringing its “YoursTruly” to life in Great Britain. There, it has been deployed for the first campaign in partnership with Bauer Media‘s Octave Audio digital advertising marketplace for Audi, a client of Omnicom Media Group‘s PHD shop.”

We strongly recommend the article.