Smart Speakers are gaining importance in advertising. According to the survey from Adobe which involved the use of smart speakers during quarantine, it turns out that 46% of consumers own a smart speaker (up from just 25% in May 2019), used their voice assistants more often and 51% heard ads on them. An Adweek article citing data
"Podcast advertising is the new blank canvas for creative communicators. It gives advertisers the flexibility and freedom to experiment and to shift the perception of what an audio ad should sound like. It’s a new medium to surprise, entertain, inform and connect with an audience that has less preconceived ideas of how audio advertising works."
The deal will grant advertisers access to thousands of radio stations that simultaneously integrate with AdTonos’ end-to-end platform, and reach a vast new cohort of listeners. The audio ads will be played in-stream on radio stations and will start generating revenue immediately after the radio stations sign up to the AdTonos platform. AdTonos and QuantumCast
"The integration of programmatic audio platform, AdTonos, with a cloud-based platform, QuantumCast, extends the possibilities of audio advertising for publishers and brands. QuantumCast, the leading audio streaming provider in Germany and AdTonos, run by Radio Net Media which successfully monetises streams of over 200 recognised publishers across the EU, the UK, LATAM and the US, announced their
"AdTonos and QuantumCast have implemented a first-of-its-kind technology solution that will grant advertisers access to thousands of radio stations that simultaneously integrate with the end-to-end platform. The audio ads will be played in-stream on radio and will start generating revenue immediately after the radio stations sign up to the AdTonos platform." "This partnership marks AdTonos’
AdTonos today partnered with QuantumCast, one of the leading German audio streaming providers, with a self-developed, cloud-based platform for audio broadcasting, who offer audio publishers an auto-scale infrastructure to run radio stations, to extend the monetisation opportunities for supported audio publishers. Marko Elsner,CSO and Co-Founder of QuantumCast AdTonos and QuantumCast implemented a unique
There has been a rise in the consumption of audio content during the lockdown and the coronavirus pandemic. There are currently more than 850,000 active podcasts available to listen to, and 6.5 million (12%) adults in the UK listen to podcasts every week (Podnews). Radiocentre research highlights that in the UK, listening time on commercial
Are audio programmatic advertising and podcasts everything we can expect on the audio market? What technological innovations await us, and how can the audience and brands take advantage of them? Over time, audio has undergone a tremendous transformation from the natural era of drum communication to the time of acoustics that began to apply technology
It's interesting how new audio technologies are changing traditional media. The BBC, Apple News+, and The Washington Post introduced ways to listen to their written articles to allow their readers to choose the most comfortable way to access published content and as a way to attract new subscribers. This is a clear sign that audio
You can never get enough of being reminded of the basic marketing tools that work. Online marketing tips that work resemble Evan Varsamis in Forbes. We, marketers, are constantly looking for new and even more effective ways to reach users. Meanwhile, there are a few rules that always work and are worth remembering. The author
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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