How do audio ads work and why marketers should think about audio advertising strategy today? Every day more and more consumers have online access to content almost 24/7 via devices like desktops, smartphones, tablets, smart speakers, and watches. During the new Covid-19 reality, our daily habits have had to change, and fast. We have started
There is no doubt that the financial industry knows how to earn money and generate profits. Financial services companies have started using audio branding to communicate with their customers. "Given the impact of Covid-19 around the globe, we will likely experience a new normal where physical transactions will need to make way for new, 'contactless'
The results of the study by the Media Psychology Lab of the Pompeu Fabra University in Barcelona clearly show that more people have been listening to the radio in Spain during the Covid-19 quarantine and the perception of radio has become more positive. The consumption of radio and other audio formats like podcasts and audiobooks
With the Covid-19 pandemic, companies had to adapt to the new reality that will likely continue for months. For some, the "new normal" will mean changes in a lot of areas of business, including advertising. Advertising during a recession As past recessions show, there is a direct link between the state of the economy and
AdTonos isn’t slowing down its growth plans and keeps working on new tech to provide advertisers with effective, measurable tools for performance-based audio advertising. In April, their team was joined by a new member: Magdalena Kita, a sales director with years of experience in the online advertising market. Previously Head of Sales at Httpool, Magdalena
The fears of an economic recession are coming true – accelerated by the global outbreak of Covid-19 we all face. Many businesses are going to face harsh times, but some will make it through and come out stronger. Because they’ll keep on advertising their services and products. For some companies, marketing is the first thing
According to Deloitte’s recent annual report, including predictions for the tech, media, and telecom sectors, the global podcast market is expected to grow by 30% to $1.1 billion in 2020. That would mean a record broken for podcasts – and a very probable one if you consider their growth in recent years. But the big question is –
Over the past months, we’ve been working on a new technology that allows serving interactive radio ads on smart speakers. Our tests look promising. Meet Yours Truly, the world’s first interactive radio ads Voice-activated shopping is already a thing. According to recent stats, a fifth of smart speaker owners has already bought something through a conversation
From the marketing underdog in recent years, audio goes on to become the new favourite of a lot of marketers. And even if we’re not there yet (and might not be for a long time) when it comes to smart speakers and voice assistants for shopping, online radio ads have made a breakthrough and are
We’re now in the new twenties, and a lot of us are wondering what the next year – and decade – will bring for digital advertising. Of course, we’re especially interested in digital audio, so let’s focus on what is likely to happen in 2020 in this department. More investment in audio and more audio
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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