AdTonos isn’t slowing down its growth plans and keeps working on new tech to provide advertisers with effective, measurable tools for performance-based audio advertising. In April, their team was joined by a new member: Magdalena Kita, a sales director with years of experience in the online advertising market.

Previously Head of Sales at Httpool, Magdalena Kita was responsible, among others, for shaping Spotify’s sales strategy and brand image in Poland, working closely with Spotify’s London HQ.

For years she was part of the Polish Internet Media House IDM net S.A. and the ZPR Media Group, one of the biggest press publishers, radio and TV broadcasters, and online service owners. She also gained a lot of experience at Marquard Media Polska Sp. z o.o. acquiring advertisers for magazines like Playboy and CKM. She worked at AWR Wprost where she managed the sales of advertising space for BusinessWeek, Wprost, and the online editions of both. Throughout her career, Magdalena Kita has worked with multiple media houses and advertising agencies. At AdTonos she’ll be responsible for sales in the Polish market and for creating and executing the platform’s sales strategy.

“Observing the dynamically changing advertising market I can see that online audio advertising will keep on growing and attracting brands. The AdTonos platform connects traditional radio with programmatic audio ads with measurable performance, making it an innovative solution in the advertising world. I believe that it will quickly create its own space on the map of media standards, with a strong position. That’s why I feel excited about joining the team and can’t wait for the tasks ahead” – says Magdalena Kita.

For AdTonos this means more growth in the audio advertising market and being able to connect advertisers with online radio publishers even more effectively.