New Office in the new year!
New Year's resolutions already made? Let's see. Come and meet us at our new office! Now let's focus on something more challenging: lose weight, exercise more and... bring a billion playouts to the market.
Season’s Greetings from AdTonos Team
From all of us at AdTonos we wish you a Sound and Merry Christmas. May this holidays’ season be happy and joyful! Let everything go from Christmas Day for the better, to give you all the strength and the will, to make your life full of happiness and dreams.
Audio is the future of media!
The audio sector faces incredible development prospects in 2020. "While radio continues to prove its resilience and grow audiences, opportunities across the audio spectrum will continue to expand and accelerate - capturing larger audiences and advertiser revenue" – says Grant Blackley, CEO, Southern Cross Austereo in AdNews article. "The audio sector is being bolstered by
Audio + Digital, stronger together!
Why Audio + Digital Is the Perfect One-Two Punch for a Knockout Ad Campaign and combination of digital strategy and audio strategy can produce higher ROI and deliver a broader reach, explains Buck Robinson, Partner and Chief Radio strategist at The Media Manager in Martechadvisor articles. "Both audio and digital advertising has strengths and weaknesses.
Voice era is here and there is no turning back!
According to a report from Juniper Research, smart speakers like the Amazon Echo, Google Home and Sonos One will be installed in a majority (55% of U.S. households) by the year 2022. Over 70 million households will have at least one of these smart speakers in their home, and the total number of installed devices will top
Ad Tech space for 2020 and beyond – Top 12 Programmatic Advertising Trends
The entry of new advertising channels such as Digital Out Of Home (DOOH), podcast and audio programmatic advertising, voice-activated ads, smart devices, and AR/VR not only gives marketers more choices but also provides a more engaging, personalized experience for consumers. Technologies such as artificial intelligence (AI), machine learning (ML) and 5G are going to make
Radio listening on connected devices (via online and apps) in the UK was up by a third year-on-year in Q3
13% of radio listening is now on connected devices. In terms of reach, 36 million adults or almost two-thirds of the population aged 15+ are now tuning in to radio via a digitally-enabled platform (DAB, DTV, Online or App) each week. Radio Joint Audience Research (Rajar), charged with measuring UK radio audiences, releases a quarterly
Report: Can brands reinvent traditional strategies to be effective for today’s consumer?
"As brands continue to find ways to cut through the clutter to reach customers, some are finding new avenues in audio engagement. Experimentation in sonic logos, branded podcasts, audio augmented reality, and innovation in audio advertising and content are challenging brands to define what they sound like" – we can find out from the annual
Quality and trust, high share of voice, data-driven creative make digital audio highly attractive for advertisers
With characteristics like a high level of consumer trust, control over high-quality content, and a high share of voice, digital audio is a very attractive channel for advertisers. But until now, digital audio has accounted for just 3% of display advertising. With new tools in the programmatic audio space, this is likely to change in
The future of radio and audio discussed at the European Parliament
Speakers and delegates from more than 15 countries attended a conference at the European Parliament in Brussels on Wednesday (9 October) to discuss the future of radio and audio. The event "Audio Revolution: Radio’s future in an age of tech giants" was organised by the Association of European Radios (AER), the voice of commercial radio
