The audio sector faces incredible development prospects in 2020.
“While radio continues to prove its resilience and grow audiences, opportunities across the audio spectrum will continue to expand and accelerate – capturing larger audiences and advertiser revenue” – says Grant Blackley, CEO, Southern Cross Austereo in AdNews article.
“The audio sector is being bolstered by two factors: increased supply due to the ability to access streamed audio content via hardware technology like smart speakers and voice assistants in the home, and the data and analytics that streaming services offer advertisers. It should add that we are bringing non-traditional listeners into the audio ecosystem and providing advertisers with brand-safe, intimate listener experiences combined with addressable advertising” – he continues.
To learn more read this article.