In the media Archives

Maximise Reach & Privacy for Podcast & Mobile Audio

We’re excited to share that AdTonos has been featured in ExchangeWire’s latest article, highlighting our groundbreaking partnership with NumberEight. This collaboration marks a significant advancement in digital audio advertising, introducing ID-less, privacy-compliant targeting solutions for podcasts and mobile audio. By combining AdTonos' extensive ad-serving technology with NumberEight's innovative audience solutions, advertisers can now execute highly

By Katarzyna Bargielska|2025-06-11T12:09:00+01:00June 1st, 2025|In the media|Comments Off

How Tech is Revolutionizing Digital Audio Advertising?

The industry experts and IAB UK's Audio Group members shared tier insights for The Drum's Focus Week on Consumer Tech. One such expert, Michal Marcinik, CEO and Founder of AdTonos, highlights the profound influence of evolving consumer technologies on the reach and effectiveness of digital audio advertising. Michal said: “Evolving consumer technologies are significantly increasing

By Katarzyna Bargielska|2024-08-30T16:42:28+01:00August 29th, 2024|In the media, News|Comments Off

The Rise of Ad Tech: AdTonos Named a Top 10 UK Ad Tech Startup by TechRound

In the heart of New York City, where the pulsating rhythm of innovation resonates through the streets, a seismic shift is underway in advertising. The recent "upfront" advertiser presentations, traditionally synonymous with television content, have radically transformed. According to Reuters, the spotlight was not on television per se but on the convergence of ad tech

By Katarzyna Bargielska|2024-05-23T17:38:52+01:00May 21st, 2024|In the media, News|Comments Off

Backed With Neuroscience, AdTonos Focuses On Audio Quality Fixes To Improve Ad ROI

InsideRadio speaks about our gad-tech innovation, Amplifier, which aims to revolutionise ad quality across various audio formats and devices. This new technology, backed by audibility neuroscience research conducted in collaboration with Neurosenics, promises to elevate the listening experience for audiences, thereby enhancing brand recall and potentially doubling the return on investment for advertisers. With the

By Katarzyna Bargielska|2024-04-05T12:12:47+01:00April 2nd, 2024|In the media|Comments Off

Radio+Television Business Report: Audio Ad Tech Innovation, Backed By Neuroscience

Our digital audio advertising platform AdTonos introduces Amplifier, a groundbreaking technology born from extensive research aimed at redefining audibility and understanding the profound impact of sound quality on emotional response. Designed to enhance audio ad quality dynamically, Amplifier optimises sound frequencies to overcome device-related limitations, ensuring clear and impactful audio experiences across various platforms. According

By Katarzyna Bargielska|2024-04-02T09:32:58+01:00March 25th, 2024|In the media, News|Comments Off

Insights from ‘Thriller’ and the Pursuit of Higher Audibility Standards

Embark on a journey to revolutionise audio advertising by drawing inspiration from the legendary sound engineering of Michael Jackson's 'Thriller'. AdTonos and CEO Michal Marcinik challenge industry norms, pushing for engaging, emotionally resonant ads that captivate audiences and redefine audibility standards. Introduction: Picture yourself cruising down the highway, immersed in the seamless flow of your

By Katarzyna Bargielska|2024-03-05T21:19:44+00:00February 29th, 2024|In the media|Comments Off

Rethinking Audibility in Advertising: Insights from MediaLeader’s Analysis

In a recent article published by MediaLeader on February 27, 2024, Ella Sagar explores the unexpected correlation between Michael Jackson's iconic song "Thriller" and the realm of audio advertising. The article delves into how Bruce Swedien's unconventional approach to mixing "Thriller" inspired Michal Marcinik, CEO & Founder of AdTonos, to question the industry's approach to

By Katarzyna Bargielska|2024-03-05T21:20:24+00:00February 28th, 2024|In the media|Comments Off

Marketing Brew: Brands are finding new ways to advertise in your car

AdTonos' CEO and Founder Michal Marcinik was recently featured in Marketing Brew's article titled "Brands are finding new ways to advertise in your car". In the article, Michal Marcinik talks about his recent pitches to automotive brands and their interest in in-car voice campaigns. He also mentions his work with a programmatic OOH company in

By admin|2023-01-05T12:00:29+00:00December 15th, 2022|In the media|Comments Off

Bdaily News: This week’s London appointments

Pierre Naggar and Alex Faust, AdTonos AdTonos has appointed Pierre Naggar, former Global SVP of Demand at Adswizz, and Alex Faust, ex-global head of multi-market sales from Spotify, as the newest members of its board advisors and senior leadership. With over 40 years of experience between them, Pierre and Alex will provide strategic support in

By admin|2022-09-13T17:13:47+01:00September 12th, 2022|In the media|0 Comments

Adweek: AdTonos notes 10x annual growth and secures Seed investment led by BlackSheep Fund

AdTonos notes 10x annual growth and secures Seed investment led by BlackSheep Fund The only independent full-stack digital audio advertising platform and one of the fastest-growing ad tech companies, AdTonos, has successfully closed its seed round. AdTonos, which successfully monetises gaming, podcasts, audiobooks, music and radio streams for over 1000 recognised publishers across the UK,

By admin|2022-09-02T08:19:44+01:00September 1st, 2022|In the media|0 Comments