The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.
The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.
The Exciting Potential of Podcast Advertising Did you know that according to a new study, podcast advertising can increase trust levels in advertised products by 18%? Podcast advertising also has a halo effect on brand perceptions. Just by promoting a brand on a well-respected podcast (e.g., one of The Guardian’s podcasts) audience opinions about that
Magna Global, a media intelligence company, has released the next edition of the U.S. Advertising Forecast report. The analysis shows the difference in ad spend between the first half of 2021 and the same period in 2020. Results show that every part of the advertising ecosystem is growing. If it comes to digital audio, we
For those of you, who like numbers, we have some new statistics published by Radiocentre regarding audio marketing. Advertising Association/Warc Expenditure Report expects that general spendings on advertising in the UK will grow 18,2% this year giving a market size of £27.8bn. It would be an even bigger annual growth than the one in 1988
The fears of an economic recession are coming true – accelerated by the global outbreak of Covid-19 we all face. Many businesses are going to face harsh times, but some will make it through and come out stronger. Because they’ll keep on advertising their services and products. For some companies, marketing is the first thing
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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