"2021 is the year sonic branding enters the mainstream" In today's article, we’ll take a look at the newest analysis of the importance of audio in building the company’s brand. It’s nothing new to say that audio is getting more and more significant if we talk about the recognition of a brand. It’s no longer
"The pandemic has shown advertisers the need for personal connections and offered an opportunity to speak to consumers on a one-to-one basis" – we can read in a NewDigitalAge article. The pandemic has changed a lot in our daily lives. Even though it’s been around for a while now, we still need to take steps
In the article „Brands Are Coming for Your Ears.”, in Bloomberg, Ben Schott detailed explained to us why audio has become the latest front in branding’s battle for our attention. The author says: „The latest front in branding’s battle for our attention is audio - as will be familiar to anyone who has measured out
"Digital audio advertising revenue grew 13% in 2020 compared to 2019, according to the IAB’s newly issued Internet Advertising Revenue Report, a benchmark annual study conducted by PwC. The larger share of that growth occurred in mobile advertising (+15%); the smaller share belonging to desktop audio (+6%)." - informs Rainnews. Learn more.
Streaming digital audio and podcast advertising has continued to rise, with 69% of media agencies now reporting streaming digital audio advertising is a significant or regular part of their activity and 36% report that podcast advertising is a significant or regular part of their activity. IAB Australia’s Advertising Audio State of the Nation Report Wave
While 2020, the pandemic year, was challenging for the advertising and another industry and every prediction is adventurous in such uncertain times, industry leaders, sharing their insights in CXM article, argue embracing proactive adjustment is crucial to success in 2021. "Without a doubt, 2020 served up some unpredictable challenges for the traditional consumer, with extended
You can never get enough of being reminded of the basic marketing tools that work. Online marketing tips that work resemble Evan Varsamis in Forbes. We, marketers, are constantly looking for new and even more effective ways to reach users. Meanwhile, there are a few rules that always work and are worth remembering. The author
How do audio ads work and why marketers should think about audio advertising strategy today? Every day more and more consumers have online access to content almost 24/7 via devices like desktops, smartphones, tablets, smart speakers, and watches. During the new Covid-19 reality, our daily habits have had to change, and fast. We have started
AdTonos isn’t slowing down its growth plans and keeps working on new tech to provide advertisers with effective, measurable tools for performance-based audio advertising. In April, their team was joined by a new member: Magdalena Kita, a sales director with years of experience in the online advertising market. Previously Head of Sales at Httpool, Magdalena
From the marketing underdog in recent years, audio goes on to become the new favourite of a lot of marketers. And even if we’re not there yet (and might not be for a long time) when it comes to smart speakers and voice assistants for shopping, online radio ads have made a breakthrough and are
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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