The Exciting Potential of Podcast Advertising Did you know that according to a new study, podcast advertising can increase trust levels in advertised products by 18%? Podcast advertising also has a halo effect on brand perceptions. Just by promoting a brand on a well-respected podcast (e.g., one of The Guardian’s podcasts) audience opinions about that
How do we prepare for a post third-party cookie era? "Companies need to do their utmost to comply with the law while using data for advertising related purposes." - IAB Europe’s 2021 Third-Party Cookies Guide As digital marketers approaching a post third-party cookie era, we increasingly have to contend with legal restrictions on data capture,
If anyone knows anything at all about marketing and building a brand, one thing that is extremely important is that brand safety is crucial in building a cohesive brand image. But what does it mean? Brand safety refers to the context in which advertisements of the product or service appear influences the brand perception. It
The audio industry is constantly giving new opportunities to its users. A new player in the audio world is social audio. It’s a new form of social media in which communication happens only through audio. Like they say: necessity is the mother of inventions. Everyone remembers how hard it was during the 2020 lockdowns. The
AdTonos appoints Paul Cranwell as VP of Strategic Partnership to its team. Paul is a partnerships and business development specialist with over 25 years leading teams in digital, traditional media and advertising in both media owner and marketing agency positions. Paul’s relationship development experience is both global and UK based focusing on sales development, marketing,
Magna Global, a media intelligence company, has released the next edition of the U.S. Advertising Forecast report. The analysis shows the difference in ad spend between the first half of 2021 and the same period in 2020. Results show that every part of the advertising ecosystem is growing. If it comes to digital audio, we
The Radio+Television Business Report has published an article referring to the development of our team. As it’s stated in the article, Paul Smith will strengthen AdTonos’ network of advertising brands so the company can meet the increasing demand for effective, measurable tools within digital audio advertising and seamlessly connect brands with online radio publishers to
Radio Today has referred to the development of our team on their website. As it’s stated in the article, Paul Smith will take on the role of Senior VP of Sales to support the global growth of sales, with a primary focus on the U.K. Our team is constantly growing. Every person in the team
AdTonos has appointed Paul Smith as Senior VP of Sales to support the global growth of sales, with a primary focus on the UK. Paul has over 12 years of experience in the Radio Industry successfully managing multiple Commercial teams across the UK, representing some of the largest market-leading brands. Paul spent much of his
It was a truly exciting experience – illuminating in so many ways. We are sincerely grateful for the opportunity to speak our minds during this event. Michał Marcinik, founder and CEO of AdTonos, spoke on behalf of our company. During the webinar, every participant had the opportunity to deepen their understanding of audio advertising in
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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