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In audio advertising being “brand safe” does not equal to being “brand boring”

If anyone knows anything at all about marketing and building a brand, one thing that is extremely important is that brand safety is crucial in building a cohesive brand image. But what does it mean? Brand safety refers to the context in which advertisements of the product or service appear influences the brand perception. It

By |2022-01-17T13:43:46+00:00October 22nd, 2021|From the market, News|0 Comments

Digital audio investment analysis – consolidation of audio

In one of their latest articles, ExchangeWire writes about the consolidation in digital audio. You can find there an analysis of the investment within digital audio over the course of the last nine months. It proves that the market has great potential. Investments in companies offering digital audio products totalled $10.84bn (£7.97bn) from the

By |2021-10-21T14:07:42+01:00October 8th, 2021|From the market, News|0 Comments

Paul Cranwell joined AdTonos as VP of Strategic Partnership

AdTonos appoints Paul Cranwell as VP of Strategic Partnership to its team. Paul is a partnerships and business development specialist with over 25 years leading teams in digital, traditional media and advertising in both media owner and marketing agency positions. Paul’s relationship development experience is both global and UK based focusing on sales development, marketing,

By |2021-10-22T09:17:57+01:00October 5th, 2021|From the market, News|0 Comments

Extraordinariness of everyday life – a new audio’s opportunity

The pandemic situation changed everything. It completely reorganised our day-to-day lives as well as the way we look at things that surround us. Separation, isolation and deprivation of contact don’t have a positive effect on us. After that long time of unusual circumstances, the casual way to work isn’t casual at all. It’s the

By |2021-10-21T17:35:01+01:00September 29th, 2021|From the market, News|0 Comments

ExchangeWire: Programmatic Audio for Marketers

Following the IAB Podcast Upfront conducted last week, in which it was revealed that marketers are adapting to fragmentation issues within audio by adopting contextual targeting solutions, ExchangeWire speaks to industry professionals for their take on how advertisers can leverage programmatic opportunities within this rapidly-growing channel. Michal Marcinik, our CEO and founder commented: Performance data key "Audio can now offer

By |2021-10-22T08:16:16+01:00September 15th, 2021|From the market, In the media, News|0 Comments

Paul Smith joined AdTonos as Senior VP of Sales

AdTonos has appointed Paul Smith as Senior VP of Sales to support the global growth of sales, with a primary focus on the UK. Paul has over 12 years of experience in the Radio Industry successfully managing multiple Commercial teams across the UK, representing some of the largest market-leading brands. Paul spent much of his

By |2021-10-22T08:19:40+01:00September 13th, 2021|News|0 Comments

AdTonos – a player in the space of interactive voice experience

Are audio programmatic advertising and podcasts everything we can expect on the audio market? What technological innovations await us, and how can the audience and brands take advantage of them? Over time, audio has undergone a tremendous transformation from the natural era of drum communication to the time of acoustics that began to apply technology

By |2021-10-10T17:15:33+01:00August 18th, 2020|In the media, News|0 Comments

Magdalena Kita joins AdTonos as VP of Sales Poland

AdTonos isn’t slowing down its growth plans and keeps working on new tech to provide advertisers with effective, measurable tools for performance-based audio advertising. In April, their team was joined by a new member: Magdalena Kita, a sales director with years of experience in the online advertising market. Previously Head of Sales at Httpool, Magdalena

By |2021-12-20T17:43:04+00:00April 16th, 2020|News|0 Comments

Ad Tech space for 2020 and beyond – Top 12 Programmatic Advertising Trends

The entry of new advertising channels such as Digital Out Of Home (DOOH), podcast and audio programmatic advertising, voice-activated ads, smart devices, and AR/VR not only gives marketers more choices but also provides a more engaging, personalized experience for consumers. Technologies such as artificial intelligence (AI), machine learning (ML) and 5G are going to make

By |2021-10-10T18:03:54+01:00November 14th, 2019|News|0 Comments

AdTonos plans going international thanks to UK’s The Global Entrepreneur Programme (GEP)

The Radio Net Media Ltd, which provides AdTonos - programmatic audio advertising solution for radio stations, proudly announced that it has been accepted to The Global Entrepreneur Programme's (GEP) run by the Department for International Trade in the UK.  The Global Entrepreneur Programme (GEP), is a mentoring programme for globally-minded entrepreneurs, which aims to

By |2021-10-27T20:24:30+01:00December 12th, 2018|Press release|0 Comments
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