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AdTonos and NumberEight announce cross-media, audio-first partnership to unlock new contextual targeting capabilities

Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising, including in-game audio advertising.  London, UK, 7th April 2022 – AdTonos- member of IAB UK, IAB Europe and the European Association of Commercial Radios - is the first company in

By |2022-04-08T11:57:13+01:00April 7th, 2022|Press release|0 Comments

AdTonos Hosts its First In-Person AudioSushi Event

First in a series of AudioSushi events: On the evening of Thursday 31st March, AdTonos successfully hosted its first in-person ‘AudioSushi’ event at ME London’s stunning Radio Rooftop, boasting gorgeous views of the city skyline. ‘AudioSushi’ offers an exclusive space where marketers, advertisers and agencies can come together and explore the fast-growing opportunities of the

By |2022-05-07T08:24:37+01:00April 1st, 2022|News|0 Comments

Navigating the Post Third-Party Cookie Era

How do we prepare for a post third-party cookie era? "Companies need to do their utmost to comply with the law while using data for advertising related purposes." - IAB Europe’s 2021 Third-Party Cookies Guide As digital marketers approaching a post third-party cookie era, we increasingly have to contend with legal restrictions on data capture,

By |2022-03-18T13:46:28+00:00March 18th, 2022|From the market, Uncategorized|0 Comments

In audio advertising being “brand safe” does not equal to being “brand boring”

If anyone knows anything at all about marketing and building a brand, one thing that is extremely important is that brand safety is crucial in building a cohesive brand image. But what does it mean? Brand safety refers to the context in which advertisements of the product or service appear influences the brand perception. It

By |2022-01-17T13:43:46+00:00October 22nd, 2021|From the market, News|0 Comments

Digital audio investment analysis – consolidation of audio

In one of their latest articles, ExchangeWire writes about the consolidation in digital audio. You can find there an analysis of the investment within digital audio over the course of the last nine months. It proves that the market has great potential. Investments in companies offering digital audio products totalled $10.84bn (£7.97bn) from the

By |2021-10-21T14:07:42+01:00October 8th, 2021|From the market, News|0 Comments

Paul Cranwell joined AdTonos as VP of Strategic Partnership

AdTonos appoints Paul Cranwell as VP of Strategic Partnership to its team. Paul is a partnerships and business development specialist with over 25 years leading teams in digital, traditional media and advertising in both media owner and marketing agency positions. Paul’s relationship development experience is both global and UK based focusing on sales development, marketing,

By |2021-10-22T09:17:57+01:00October 5th, 2021|From the market, News|0 Comments

Extraordinariness of everyday life – a new audio’s opportunity

The pandemic situation changed everything. It completely reorganised our day-to-day lives as well as the way we look at things that surround us. Separation, isolation and deprivation of contact don’t have a positive effect on us. After that long time of unusual circumstances, the casual way to work isn’t casual at all. It’s the

By |2021-10-21T17:35:01+01:00September 29th, 2021|From the market, News|0 Comments

ExchangeWire: Programmatic Audio for Marketers

Following the IAB Podcast Upfront conducted last week, in which it was revealed that marketers are adapting to fragmentation issues within audio by adopting contextual targeting solutions, ExchangeWire speaks to industry professionals for their take on how advertisers can leverage programmatic opportunities within this rapidly-growing channel. Michal Marcinik, our CEO and founder commented: Performance data key "Audio can now offer

By |2021-10-22T08:16:16+01:00September 15th, 2021|From the market, In the media, News|0 Comments

Paul Smith joined AdTonos as Senior VP of Sales

AdTonos has appointed Paul Smith as Senior VP of Sales to support the global growth of sales, with a primary focus on the UK. Paul has over 12 years of experience in the Radio Industry successfully managing multiple Commercial teams across the UK, representing some of the largest market-leading brands. Paul spent much of his

By |2021-10-22T08:19:40+01:00September 13th, 2021|News|0 Comments
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