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MediaShotz: AdTonos names Tony Moustakelis as Business Dev. Director as it opens first US office

AdTonos, run by Radio Net Media has appointed Tony Moustakelis to support the growing demand in the US.  Tony Moustakelis  Moustakelis has over 10 years of experience as a Business Development Director at iHeart Media and has worked in sales for over 16 years among others at AT&T Mobility in the US.  His previous responsibilities

By |2022-05-19T10:16:25+01:00May 11th, 2022|In the media|0 Comments

AdTonos Announce Their Partnership with NumberEight

Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising across radio, podcast, music streaming and mobile gaming channels.  Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the

By |2022-04-08T12:25:36+01:00April 8th, 2022|Uncategorized|0 Comments

MediaTel: AdTonos’ and NumberEight’s Partnership

Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find

By |2022-05-06T21:18:02+01:00April 8th, 2022|In the media|0 Comments

MediaShotz: AdTonos’ and NumberEight’s Partnership

Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find

By |2022-05-06T21:38:50+01:00April 7th, 2022|In the media|0 Comments

Cookie-less world. What are the alternatives?

What Google’s cookie-less privacy measures mean for marketers and what is the alternative in the cookie-less world has summarised Lee Wilson, Head of services at Vertical Leap, in the article in The Drum. "Google’s phasing out of third-party cookies is well documented and the entire industry is speculating what this transition will mean for marketers

By |2021-10-22T08:35:49+01:00May 15th, 2021|From the market, News|0 Comments

Audio + Digital, stronger together!

Why Audio + Digital Is the Perfect One-Two Punch for a Knockout Ad Campaign and combination of digital strategy and audio strategy can produce higher ROI and deliver a broader reach, explains Buck Robinson, Partner and Chief Radio strategist at The Media Manager in Martechadvisor articles. "Both audio and digital advertising has strengths and weaknesses.

By |2021-10-10T18:00:51+01:00December 8th, 2019|From the market, News|0 Comments

How the demise of third-party cookies leads to the rise of digital audio?

One of the main topics of conversations at this year’s Dmexco in Cologne, Germany was the so-called "cookie conundrum". Facing a future without third-party cookie tracking resulting from a mix of GDPR and ad cookie blocking, publishers now take to high-quality first-party ads. Consumer habits are changing, people listening via headphones with the phones already

By |2021-10-10T18:34:27+01:00September 24th, 2019|News|0 Comments
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