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Cookie-less world. What are the alternatives?

What Google’s cookie-less privacy measures mean for marketers and what is the alternative in the cookie-less world has summarised Lee Wilson, Head of services at Vertical Leap, in the article in The Drum. "Google’s phasing out of third-party cookies is well documented and the entire industry is speculating what this transition will mean for marketers

By |2021-10-22T08:35:49+01:00May 15th, 2021|From the market, News|0 Comments

Audio + Digital, stronger together!

Why Audio + Digital Is the Perfect One-Two Punch for a Knockout Ad Campaign and combination of digital strategy and audio strategy can produce higher ROI and deliver a broader reach, explains Buck Robinson, Partner and Chief Radio strategist at The Media Manager in Martechadvisor articles. "Both audio and digital advertising has strengths and weaknesses.

By |2021-10-10T18:00:51+01:00December 8th, 2019|From the market, News|0 Comments

How the demise of third-party cookies leads to the rise of digital audio?

One of the main topics of conversations at this year’s Dmexco in Cologne, Germany was the so-called "cookie conundrum". Facing a future without third-party cookie tracking resulting from a mix of GDPR and ad cookie blocking, publishers now take to high-quality first-party ads. Consumer habits are changing, people listening via headphones with the phones already

By |2021-10-10T18:34:27+01:00September 24th, 2019|News|0 Comments
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