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Performance Marketing World: Why understanding gaming culture might be the advertiser’s most important quest

Gaming is everywhere these days and it might not look how you think it does, says Paul Cranwell, Vice President Strategic Partnerships at AdTonos… The first thing you need to know about gamers is that we probably shouldn’t really be calling them ‘gamers’. Outdated stereotypes of young men tucked away in dark basements don’t hold

By |2022-06-14T14:51:30+01:00June 6th, 2022|In the media, Uncategorized|0 Comments

The Drum: What audio advertising opportunities are there in gaming?

We’re pleased to announce that as IAB UK members, team AdTonos were given the opportunity to contribute to The Drum’s Deep Dive into Gaming Advertising. Our very own Paul Cranwell, VP of Strategic Partnerships, provided his take on the potential of in-game audio ads and the range of benefits they promise brands. AdTonos' Insights  On

By |2022-05-24T16:22:17+01:00May 19th, 2022|In the media, News, Uncategorized|0 Comments
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