It may be surprising, but the IAB Europe Research Shows EU Citizens understand and appreciate the Ad-Supported Internet. 75% of Europeans surveyed would choose today’s experience of the internet over the internet without targeted ads, where they would need to pay to access most sites...
IAB Europe released its ‘Buyer’s Guide to Digital Audio’ to help planners and buyers of media navigate the opportunities that a new world of audio creates for marketers. "Advertisers have always understood the power of audio to connect with audiences both on an emotional level and...
With characteristics like a high level of consumer trust, control over high-quality content, and a high share of voice, digital audio is a very attractive channel for advertisers. But until now, digital audio has accounted for just 3% of display advertising. With new tools in...
We are happy to announce our approved status as a registered vendor of the IAB Europe Transparency and Consent Framework (TCF), which confirms that AdTonos/Radio Net Media complies with the EU’s GDPR and ePrivacy Directive when processing personal data or accessing and/or storing information on...
