Sign up
Sign up

IAB Europe

AdTonos Rocks out at IAB Forum Warsaw

Many thanks to the fantastic organisers behind IAB Forum Warsaw! It was especially encouraging to see ongoing discussions about social and environmental responsibility in marketing, through sessions on carbon footprints as KPIs (led by Spark Foundry’s Małgorzata Hejka, and Zenith’s Agata Szustak), how technology can drive socially responsible marketing (led by Scattered’s Dominik Ryżko) and

By |2022-06-14T15:19:11+01:00June 10th, 2022|News, Uncategorized|0 Comments

AdTonos VP of Sales on Q1 2022 IPA Bellwether Report

The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.

By |2022-04-22T15:36:22+01:00April 22nd, 2022|From the market, News, Uncategorized|0 Comments

Performance Marketing World: AdTonos VP of Sales on Q1 2022 IPA Bellwether Report

The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.

By |2022-05-19T10:41:16+01:00April 20th, 2022|From the market, In the media|0 Comments

Navigating the Post Third-Party Cookie Era

How do we prepare for a post third-party cookie era? "Companies need to do their utmost to comply with the law while using data for advertising related purposes." - IAB Europe’s 2021 Third-Party Cookies Guide As digital marketers approaching a post third-party cookie era, we increasingly have to contend with legal restrictions on data capture,

By |2022-03-18T13:46:28+00:00March 18th, 2022|From the market, Uncategorized|0 Comments

IAB Europe — Buyer’s Guide to Digital Audio

IAB Europe released its ‘Buyer’s Guide to Digital Audio’ to help planners and buyers of media navigate the opportunities that a new world of audio creates for marketers. "Advertisers have always understood the power of audio to connect with audiences both on an emotional level and through the mobile, intimate nature of the medium. But

By |2021-10-10T16:35:07+01:00November 23rd, 2020|From the market, News|0 Comments

Quality and trust, high share of voice, data-driven creative make digital audio highly attractive for advertisers

With characteristics like a high level of consumer trust, control over high-quality content, and a high share of voice, digital audio is a very attractive channel for advertisers. But until now, digital audio has accounted for just 3% of display advertising. With new tools in the programmatic audio space, this is likely to change in

By |2021-10-10T18:13:22+01:00October 24th, 2019|News|0 Comments

Radio Net Media Ltd. became a vendor of the IAB Europe TCF

We are happy to announce our approved status as a registered vendor of the IAB Europe Transparency and Consent Framework (TCF), which confirms that AdTonos/Radio Net Media Ltd. complies with the EU’s GDPR and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device

By |2021-10-10T18:30:58+01:00October 1st, 2019|News|0 Comments
Go to Top