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IAB Europe — Buyer’s Guide to Digital Audio

IAB Europe released its ‘Buyer’s Guide to Digital Audio’ to help planners and buyers of media navigate the opportunities that a new world of audio creates for marketers. "Advertisers have always understood the power of audio to connect with audiences both on an emotional level and through the mobile, intimate nature of the medium. But

By |2021-10-10T16:35:07+01:00November 23rd, 2020|From the market, News|0 Comments

Quality and trust, high share of voice, data-driven creative make digital audio highly attractive for advertisers

With characteristics like a high level of consumer trust, control over high-quality content, and a high share of voice, digital audio is a very attractive channel for advertisers. But until now, digital audio has accounted for just 3% of display advertising. With new tools in the programmatic audio space, this is likely to change in

By |2021-10-10T18:13:22+01:00October 24th, 2019|News|0 Comments

Radio Net Media Ltd. became a vendor of the IAB Europe TCF

We are happy to announce our approved status as a registered vendor of the IAB Europe Transparency and Consent Framework (TCF), which confirms that AdTonos/Radio Net Media Ltd. complies with the EU’s GDPR and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device

By |2021-10-10T18:30:58+01:00October 1st, 2019|News|0 Comments
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