According to Statista estimates, there will be 2,309.4 million mobile gamers by 2026, and that from October 2020 to January 2021, 39% of surveyed adults were self-professed mobile gamers in the UK. That’s up from 23% in the previous year! Far from taking a backseat post-pandemic, mobile usage is on the rise. Data.ai has reported
Post 2020, 51% of the UK population now plays online games, according to research by Marmalade Game Studio and Consumer Intelligence. That’s double the amount of gamers pre-2020! Another surprising trend is that 55% of mobile gamers in the UK are aged 55+; that’s more than double the number of gamers aged 25-34 (which is
If you read our blog post on the Latin American and APAC gaming market, you’ll already know that the global gaming market is projected to reach a phenomenal $339.95 billion in 2027. You may also have been impressed with some of the stats provided, for example: 82% of Southeast Asia's online population are gamers; Brazil’s
Did you know that the value of the gaming market is projected to increase from $198.40 billion in 2021 to $339.95 billion in 2027? That’s an incredible CAGR (compound annual growth rate) of 8.94%! With the total number of internet users up 4%, reaching 4,950 million unique users in January 2022, there’s growing potential for
Recent research shows that in-game audio is reaching astronomical heights, with 85% of mobile gaming audiences listening to in-game audio ads from start to finish, and revenues increasing by a quarter! This follows a 30% increase in budget allocated to audio marketing on mobile devices, the web and other content online, according to Mars Media
Did you know that today is National Video Games day? To celebrate, here are some of our team’s favourite games and recommendations. There will be something for everyone here! Casual/ Mobile Gaming Screenshot of AdTonos' original game, Jungle Trail. Most of the world’s gamers are mobile or casual gamers. Some of our team’s
What Does the Average Gamer Look Like? Most would assume that the average gamer is a teenage boy, but did you know that the average gamer is 63% likely to be a woman? Not only that, they are most likely to be around 34 years old, own a house and have children. Did you know
Gaming is everywhere these days and it might not look how you think it does, says Paul Cranwell, Vice President Strategic Partnerships at AdTonos… The first thing you need to know about gamers is that we probably shouldn’t really be calling them ‘gamers’. Outdated stereotypes of young men tucked away in dark basements don’t hold
AdTonos partnered with the Department of International Trade (DIT), representing British Innovation Internationally at 4YFN, during the Mobile World Conference in Barcelona. AdTonos are representing British innovation internationally, and the first occasion was at the Mobile World Congress (MWC) in Barcelona, 28th February-3rd March 2022. AdTonos was one of only 10 startups representing the UK
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