AdTonos partnered with the Department of International Trade (DIT), representing British Innovation Internationally at 4YFN, during the Mobile World Conference in Barcelona. 

AdTonos are representing British innovation internationally, and the first occasion was at the Mobile World Congress (MWC) in Barcelona, 28th February-3rd March 2022. AdTonos was one of only 10 startups representing the UK during 4YFN as part of the UK Pavilion. We promoted our Sandstorm SDK product which allows for monetizing mobile games with non-intrusive audio ads. 

“It’s a great honour to be invited by the Department for International Trade (DIT) as one of a select few start-ups representing UK tech at this year’s MWC (4YFN) in Barcelona. Audio has traditionally taken a back seat to video in the ad tech world and with the mobile and gaming industry realising that Audio and Voice has a huge role to play, we are seeing unprecedented levels of growth globally and pleased we will be able to showcase our capabilities and innovations.”, said Paul Cranwell VP of Strategic Partnerships of AdTonos.

“As one of the select group of companies supported by the UK’s Global Entrepreneur Programme it’s fantastic to see the progress AdTonos has made and we are super excited to help them showcase their fantastic platform to the worldwide audience at MWC in Barcelona,” said Mike Jackson, Dealmaker, DIT Global Entrepreneur programme.

Audio is a rapidly growing channel within the advertising industry, which has evolved into growth in radio streaming, podcasts, and mobile gaming. The gaming industry has seen that audio ads are more effective as they don’t interrupt the gamer, and AdTonos is a company that’s driving the message that audio is essential and ad insertion doesn’t need to be disruptive to be effective. AdTonos allows companies to insert audio ads on any stream such as radio, podcast and mobile gaming.

“I am really excited to be a part of just a narrow group of 10 startups selected by the Department of International Trade (DIT) to join them as part of the official trade mission to MWC/4YFN. This is the perfect opportunity for AdTonos to showcase our Sandstorm SDK, a solution for mobile gaming monetization through audio ads. We’re already seeing massive growth in audio advertising in mobile gaming, and we’re passionate about the fact that audio ads don’t have to be obtrusive to be effective. The partnership with DIT will support our strategic goals and we are proud to be representing British innovation internationally, especially while driving innovation in advertising.”, added Michal Marcinik,  CEO and Founder of AdTonos.

The UK continues to drive innovation in technology, and AdTonos is an independent driver of development in the digital audio space. AdTonos aims to be the top choice for innovative technologies to bolster digital audio into everyday life.

Read ExchangeWire’s article here.