Did you know that US podcast ad spend has been forecast to make up 8% of all podcast ad spend? This compares to 2.2% of programmatic podcast ad inventory sold in 2020. Despite the vast potential for programmatic ads in podcasts, many podcast channels and hosting platforms can’t yet accommodate a 100% automated, programmatic way
Did you know that since 2014, podcast creators have generated over $150 million through Acast alone, with net sales revenue skyrocketing by 73%? Independent research studying the preferences of 18000 across the UK, US and Sweden analysed the likeability of ad creative, quality of storytelling, brand preference and other measures shows that 3D podcast ads
Paul Smith, SVP of Sales, AdTonos I’m going to say something potentially controversial, but hear me out: the world of audio was always, and will always be, a metaverse. Let me explain. Soundwaves are not seen, yet they can transport you anywhere. Soundscapes can build universes that live inside the mind and weave
Michal Marcinik, CEO & Founder at AdTonos At Advertisingweek you will find an article by Michal Marcinik, CEO & Founder at AdTonos, in which he talks about the latest trends in the field of digital advertising and tells us why audio advertising is brand safety. We encourage you to read the article below
IAB UK’s Digital Adspend report for 2021, conducted with PwC, shows that the digital advertising market grew by 41% last year to a total of £23.5 billion. The full-year Digital Adspend report for 2021 shows that the digital advertising market saw its biggest full year growth for 15 years last year, with investment up 41%
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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