Did you know that US podcast ad spend has been forecast to make up 8% of all podcast ad spend? This compares to 2.2% of programmatic podcast ad inventory sold in 2020. Despite the vast potential for programmatic ads in podcasts, many podcast channels and hosting platforms can’t yet accommodate a 100% automated, programmatic way
A recent study sponsored by iHeartMedia and PMX and conducted by Magid reveals that radio and podcast listeners see radio and podcast hosts as authentic and trustworthy. Did you know that this can also have a positive effect on brand perceptions? The Study’s Findings Radio hosts were found in the study to be “some of
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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