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Radio versus Podcasts versus 3D Podcasts: Who Reigns Supreme?

Did you know that since 2014, podcast creators have generated over $150 million through Acast alone, with net sales revenue skyrocketing by 73%? Independent research studying the preferences of 18000 across the UK, US and Sweden analysed the likeability of ad creative, quality of storytelling, brand preference and other measures shows that 3D podcast ads

By |2022-06-16T13:31:37+01:00June 10th, 2022|From the market, Uncategorized|0 Comments

AdTonos VP of Sales on Q1 2022 IPA Bellwether Report

The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.

By |2022-04-22T15:36:22+01:00April 22nd, 2022|From the market, News, Uncategorized|0 Comments

Performance Marketing World: AdTonos VP of Sales on Q1 2022 IPA Bellwether Report

The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.

By |2022-05-19T10:41:16+01:00April 20th, 2022|From the market, In the media|0 Comments

Podcast Advertising: The Audio Channel of the Future?

The Exciting Potential of Podcast Advertising Did you know that according to a new study, podcast advertising can increase trust levels in advertised products by 18%? Podcast advertising also has a halo effect on brand perceptions. Just by promoting a brand on a well-respected podcast (e.g., one of The Guardian’s podcasts) audience opinions about that

By |2022-03-23T09:45:26+00:00March 23rd, 2022|From the market, News, Uncategorized|0 Comments

In audio advertising being “brand safe” does not equal to being “brand boring”

If anyone knows anything at all about marketing and building a brand, one thing that is extremely important is that brand safety is crucial in building a cohesive brand image. But what does it mean? Brand safety refers to the context in which advertisements of the product or service appear influences the brand perception. It

By |2022-01-17T13:43:46+00:00October 22nd, 2021|From the market, News|0 Comments
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