"The integration of programmatic audio platform, AdTonos, with a cloud-based platform, QuantumCast, extends the possibilities of audio advertising for publishers and brands. QuantumCast, the leading audio streaming provider in Germany and AdTonos, run by Radio Net Media which successfully monetises streams of over 200 recognised publishers across the EU, the UK, LATAM and the US, announced their
"AdTonos and QuantumCast have implemented a first-of-its-kind technology solution that will grant advertisers access to thousands of radio stations that simultaneously integrate with the end-to-end platform. The audio ads will be played in-stream on radio and will start generating revenue immediately after the radio stations sign up to the AdTonos platform." "This partnership marks AdTonos’
AdTonos today partnered with QuantumCast, one of the leading German audio streaming providers, with a self-developed, cloud-based platform for audio broadcasting, who offer audio publishers an auto-scale infrastructure to run radio stations, to extend the monetisation opportunities for supported audio publishers. Marko Elsner,CSO and Co-Founder of QuantumCast AdTonos and QuantumCast implemented a unique
You can never get enough of being reminded of the basic marketing tools that work. Online marketing tips that work resemble Evan Varsamis in Forbes. We, marketers, are constantly looking for new and even more effective ways to reach users. Meanwhile, there are a few rules that always work and are worth remembering. The author
We’re now in the new twenties, and a lot of us are wondering what the next year – and decade – will bring for digital advertising. Of course, we’re especially interested in digital audio, so let’s focus on what is likely to happen in 2020 in this department. More investment in audio and more audio
With characteristics like a high level of consumer trust, control over high-quality content, and a high share of voice, digital audio is a very attractive channel for advertisers. But until now, digital audio has accounted for just 3% of display advertising. With new tools in the programmatic audio space, this is likely to change in
At Adform Summit: The Time is Now in Warsaw the speakers raised topics related to the latest trends in advertising, methods of monetization of advertising space and use of data in programmatic. They also talked about the vision of development for the coming years, just like Michal, Adtonos CEO, talked about the power of audio
Rajar – the official body measuring radio audiences in the UK – published the results for the second quarter of 2019. Their research shows that digital radio listening is up to 56% of the adult population in the UK. 89% of them tune into a radio station every week, amounting to 1.015bn listening hours. The
In a new a16z podcast, Marc Andreessen, one of the company’s co-founders shared his predictions on what’s going to happen in tech this year. One of the biggest ones was digital audio. Andreessen acknowledged the efficiency and effectiveness of digital audio that’s now being used by people everywhere, doing all kinds of things – like
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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