Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find
Streaming digital audio and podcast advertising has continued to rise, with 69% of media agencies now reporting streaming digital audio advertising is a significant or regular part of their activity and 36% report that podcast advertising is a significant or regular part of their activity. IAB Australia’s Advertising Audio State of the Nation Report Wave
„Digital audio has benefited from the UK lockdowns. Even with the reduced commuting time likely eating into mobile audio listening, UK listeners still tuned in to digital audio elsewhere and will continue doing so.”, predict the authors in INSIDER INTELLIGENCE and eMarketer report: UK Digital Users 2021. They compared pre-and post-pandemic user forecasts for four
That was just a fantastic meetup! On behalf of Emir Teffaha, the moderator and Michal Marcinik, AdTonos CEO and Founder, we would like to thank our panellists once again: Anna-Lena, Charlie Brookes and Simon Thomas. Thank you for your interesting insights. We invite all those who couldn't join us to watch the webinar now. https://www.youtube.com/watch?v=67Pa7PAo8CM&t=133s
"Ongoing radio development, propelled - not inhibited - by digital. There are parallels between radio and other well-established broadcast mediums such as TV. For example, much like linear TV, radio is now part of a broader universe, but that doesn’t mean it’s destined to follow exactly the same path." - says Michal Marcinik, our CEO
We are delighted that information about our newest product, YoursTruly, has reached Brazil. Everyone who knows Portuguese is invited to read the original article at Tudoradio.com
Today a little bit about our programmatic platform and the idea for the AdTonos company. "How did you come up with the idea for the company?" "Michal Marcinik, Co-founder and CEO of AdTonos, came up with the original idea. Michal is passionate about audio and is rarely seen without his headphones. He particularly loves radio
Digital audio has become vital this year during the pandemic — used to inform, entertain, engage, and connect us. More and more people increasingly using technological devices to access audio, digital audio consumption has increased dramatically over the past few years. IAB UK in cooperation with Bauer Media UK, A Millon Ads and AdTonos has
https://www.youtube.com/watch?v=RLMnXfelX4Y Welcome to TFN Meets, in partnership with the Department for International Trade's (DIT) Global Entrepreneur Programme. James Sutcliffe asked Michal Marcinik, CEO and Founder in AdTonos, a range of topics from data protection to shifting markets during The Founding Network. Watch the interview.
The deal will grant advertisers access to thousands of radio stations that simultaneously integrate with AdTonos’ end-to-end platform, and reach a vast new cohort of listeners. The audio ads will be played in-stream on radio stations and will start generating revenue immediately after the radio stations sign up to the AdTonos platform. AdTonos and QuantumCast
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
HQ Office
10 Bloomsbury Road, WC1A 2SL, London
Company Details
71-75 Shelton Street, WC2H 9JQ, London
VAT: GB 292 5408 88 CN: 10483422
adtonos.com
:butch
