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programmatic audio

MediaTel: AdTonos’ and NumberEight’s Partnership

Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find

By |2022-05-06T21:18:02+01:00April 8th, 2022|In the media|0 Comments

Steady And Consistent Growth of Streaming Audio And Podcast

Streaming digital audio and podcast advertising has continued to rise, with 69% of media agencies now reporting streaming digital audio advertising is a significant or regular part of their activity and 36% report that podcast advertising is a significant or regular part of their activity.  IAB Australia’s Advertising Audio State of the Nation Report Wave

By |2021-10-22T08:56:12+01:00March 17th, 2021|From the market, News|0 Comments

eMarketer UK Digital Users 2021 report and AdTonos comment

„Digital audio has benefited from the UK lockdowns. Even with the reduced commuting time likely eating into mobile audio listening, UK listeners still tuned in to digital audio elsewhere and will continue doing so.”, predict the authors in INSIDER INTELLIGENCE and eMarketer report: UK Digital Users 2021. They compared pre-and post-pandemic user forecasts for four

By |2021-10-22T08:56:38+01:00February 26th, 2021|From the market, In the media, News|0 Comments

Audiosushi with AdTonos. Watch the webinar!

That was just a fantastic meetup! On behalf of Emir Teffaha, the moderator and Michal Marcinik, AdTonos CEO and Founder, we would like to thank our panellists once again: Anna-Lena, Charlie Brookes and Simon Thomas. Thank you for your interesting insights. We invite all those who couldn't join us to watch the webinar now.

By |2021-10-22T08:57:01+01:00February 19th, 2021|From the market, News|0 Comments

What we expect to see in the audio landscape for 2021?

"Ongoing radio development, propelled - not inhibited - by digital. There are parallels between radio and other well-established broadcast mediums such as TV. For example, much like linear TV, radio is now part of a broader universe, but that doesn’t mean it’s destined to follow exactly the same path." - says Michal Marcinik, our CEO

By |2021-10-22T09:02:50+01:00January 13th, 2021|In the media, News|0 Comments

What impact has the pandemic on the audio world? Welcome to TFN Meets, in partnership with the Department for International Trade's (DIT) Global Entrepreneur Programme. James Sutcliffe asked Michal Marcinik, CEO and Founder in AdTonos, a range of topics from data protection to shifting markets during The Founding Network. Watch the interview.  

By |2022-03-22T20:45:12+00:00November 2nd, 2020|From the market, In the media, News|0 Comments

QuantumCast and AdTonos team up for programmatic audio in Germany

The deal will grant advertisers access to thousands of radio stations that simultaneously integrate with AdTonos’ end-to-end platform, and reach a vast new cohort of listeners. The audio ads will be played in-stream on radio stations and will start generating revenue immediately after the radio stations sign up to the AdTonos platform. AdTonos and QuantumCast

By |2022-03-22T20:46:14+00:00September 22nd, 2020|From the market, In the media, News|0 Comments
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