For those of you, who like numbers, we have some new statistics published by Radiocentre regarding audio marketing. Advertising Association/Warc Expenditure Report expects that general spendings on advertising in the UK will grow 18,2% this year giving a market size of £27.8bn. It would be an even bigger annual growth than the one in 1988
The European Broadcasting Union released a report "Audience Trends: Radio". The EBU’s annual radio audience report presents the latest figures for listening times, reach and PSM market share across Europe. The report discovers radio listening habits across Europe, from the world’s foremost alliance of Public Service Media and gives an overview of radio consumption between 2015
That's question is asking Ruxandra Obreja, Chairmen of Digital Radio Mondiale in the article in RadioWorld on May 24th, 2021. The author considers whether DRM's (digital transmission system intended for use in the existing broadcasting bands below 30 MHz, long, medium and short waves, AdTonos note) tech features can make it more attractive for hybrid
"Ongoing radio development, propelled - not inhibited - by digital. There are parallels between radio and other well-established broadcast mediums such as TV. For example, much like linear TV, radio is now part of a broader universe, but that doesn’t mean it’s destined to follow exactly the same path." - says Michal Marcinik, our CEO
The results of the study by the Media Psychology Lab of the Pompeu Fabra University in Barcelona clearly show that more people have been listening to the radio in Spain during the Covid-19 quarantine and the perception of radio has become more positive. The consumption of radio and other audio formats like podcasts and audiobooks
Audio is by no means a novelty. But with the rise in popularity of podcasts, online music streams, and voice-activated technology, it looks like it’s going to be THE channel everyone talks about this year. According to The Drum, we can expect several audio trends marketers should watch for: Radio has seen a huge comeback,
A very interesting blog post from a former iHeart employee, stating that the radio industry has now fully understood the potential behind the podcasting market and is in the race for acquisitions. "When I left the radio, my biggest concern was that they weren’t listening, not to the shows, but the needed change they represent.