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Top Tips for the Best Media Mix Diversification in 2022

What do the best media mixes look like in 2022? With the growing costs of advertising on Google, Amazon and Facebook, as well as complications to data privacy and adapting to the ‘cookie apocalypse’, digital TV, native display on mobile devices, TikTok and audio streaming have been identified as hot new platforms for ads. So

By |2022-08-12T12:02:40+01:00August 11th, 2022|From the market, Uncategorized|0 Comments

5 things advertisers need to think about now that Amazon has entered the ‘social audio’ space

Paul Smith, SVP of Sales, AdTonos   Think of it as the latest development in The Big Audio Expansion: Amazon’s Amp, the latest of a host of audio-only social streaming platforms, following the footsteps of competitors big and small alike. It follows a number of initiatives – from Twitter’s Spaces and Facebook’s Live Audio

By |2022-05-07T08:45:47+01:00March 24th, 2022|From the market, News|0 Comments
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