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Radio reach is still fairly stable in Europe according to the EBU

The European Broadcasting Union released a report "Audience Trends: Radio". The EBU’s annual radio audience report presents the latest figures for listening times, reach and PSM market share across Europe. The report discovers radio listening habits across Europe, from the world’s foremost alliance of Public Service Media and gives an overview of radio consumption between 2015

By |2021-10-10T12:08:30+01:00July 26th, 2021|From the market, News|0 Comments

IPA Bellwether report – the recovery of the advertisement

“The latest IPA Bellwether report paints a positive picture of the recovery of the industry. It is extremely encouraging to see marketing budgets thriving again for the first time since 2019, with ad spend forecasts also set to improve throughout 2021.” – said Elizabeth Brennan, Head of Advertiser Strategy, Permutive. She continued: “With the recent

By |2021-10-22T08:27:44+01:00July 19th, 2021|From the market, News|0 Comments
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