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Monthly Archives: October 2022

Wishing You a Spooky Halloween!

BOO! Looking for a fright for tonight, the very night of Halloween? Then we’re treating you to a list of our favourite songs. But it IS Halloween afterall… As no Halloween is complete without a trick or two, not all of the titles below are what they seem! Click on them all - if you

By |2022-11-15T11:52:56+00:00October 31st, 2022|Uncategorized|0 Comments

PMW: “This isn’t the time for business as usual”

With the recent publication of the latest IPA Bellwether Report for Q3 2022, there is cautious optimism for the next few months ahead as we navigate a cost of living crisis and recession. Here are some insights from leading industry experts. AdTonos AdTonos CEO and Founder, Michal Marcinik, shared: “As expected, the cost-of-living crisis and

By |2022-11-15T12:37:16+00:00October 21st, 2022|Uncategorized|0 Comments

WNIP: Total UK marketing budget growth at its slowest since Q1 2021 – IPA Bellwether Q3 report reaction

AdTonos CEO & Founder, Michal Marcinik, recently featured in What's New in Publishing's article on the IPA Bellwether Q3 Report for 2022. In this article, Michal Marcinik stresses that businesses who invest throughout a recession do stand to benefit from it, but they need to be smart about it. According to him, audio remains an under-utilised

By |2022-11-15T12:36:01+00:00October 21st, 2022|Uncategorized|0 Comments

AdTonos on the IPA Bellwether Report Q3 2022

Some good news amidst the turmoil - the 2022 UK Adspend is forecast to reach 3.6%, so is still growing. This follows the UK government's energy support package for households and firms, which alleviates some of the pressure caused by the cost of living crisis. Total marketing budgets are on the rise, albeit at a

By |2022-11-15T12:34:58+00:00October 20th, 2022|Uncategorized|0 Comments

Authority Magazine: Women Of The C-Suite – Katarzyna ‘Kasia’ Bargielska of AdTonos On The Five Things You Need To Succeed As A Senior Executive

You don’t have to ‘act like a man’ as a woman or ‘act like x successful leader’ in order to succeed. It is sexist to think that if a woman is an assertive and capable leader, this is somehow because she is not your typical woman, ‘not like the other girls’; women of all shapes

By |2022-11-15T12:08:00+00:00October 20th, 2022|Uncategorized|0 Comments

Beating the Odds: AdTonos’ Startup Success

We’ve had a record breaking year at AdTonos, seeing 10x growth, we’ve doubled in terms of employees, and are expanding in the US (the biggest tech market globally) and throughout Europe. Behind today’s success were many setbacks, a lot of perseverance and a fair share of sacrifice. 1 in 3 startups started off with $10,000

By |2022-11-15T12:05:53+00:00October 14th, 2022|Uncategorized|0 Comments

Podcasts then and now: How one medium took over the media

Written by AdTonos CEO and Founder, Michael Marcinik In 2004, a Guardian article highlighted a new, innovative medium that stood out through “the intimacy of voice” paired with “interactivity (…) convenience and portability”. The journalist Ben Hammersley was talking about podcasts, and besides some minor technological updates, this description could have been said today. Audio media

By |2022-10-13T14:52:53+01:00October 13th, 2022|Uncategorized|0 Comments

Navigating the ethics of AI in a time of experimentation

Written by AdTonos SVP of Commercial, Paul Smith Every company wants to be a trailblazer. And what better way to prove your innovation than using the latest developments in AI creatively? As AI technology progresses and its uses become not only more sophisticated and complex, but also more mainstream, more and more brands are looking

By |2022-10-13T09:47:31+01:00October 12th, 2022|Uncategorized|0 Comments

Gaming & The Mobile App Boom in Britain

According to Statista estimates, there will be 2,309.4 million mobile gamers by 2026, and that from October 2020 to January 2021, 39% of surveyed adults were self-professed mobile gamers in the UK. That’s up from 23% in the previous year! Far from taking a backseat post-pandemic, mobile usage is on the rise. Data.ai has reported

By |2022-11-15T12:04:13+00:00October 11th, 2022|Uncategorized|0 Comments

Gaming, Mental Health, and Influencer Sponsorship

Post 2020, 51% of the UK population now plays online games, according to research by Marmalade Game Studio and Consumer Intelligence. That’s double the amount of gamers pre-2020! Another surprising trend is that 55% of mobile gamers in the UK are aged 55+; that’s more than double the number of gamers aged 25-34 (which is

By |2022-11-15T11:59:04+00:00October 10th, 2022|Uncategorized|0 Comments
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