The pandemic has seen a high-street downturn as consumers move to e-commerce platforms but whilst the high street may be down, it is most definitely not out. The author's of OMG UK Futures latest report "The Future of Shopping" envision a future governed by three megatrends, where retail must be: Digitised, Humanised and Justified. Phil
https://www.youtube.com/watch?v=o9UoHbDm_1o&t=2s Everyone who couldn't or didn't have time to watch it live, we invite you to an interview with Wojciech Lichota, conducted by Jakub Grajcar from STX Next. A large range of information related to voice technologies in an accessible and understandable form. We strongly encourage you to watch.
Today a little bit about our programmatic platform and the idea for the AdTonos company. "How did you come up with the idea for the company?" "Michal Marcinik, Co-founder and CEO of AdTonos, came up with the original idea. Michal is passionate about audio and is rarely seen without his headphones. He particularly loves radio
"The ad plays much like any other car commercial heard on the radio, but people using a Google Assistant or Amazon Alexa-powered smart speaker to listen to one of three radio stations are then asked if they would like to book a time to take the car for a drive. If the listener says yes,
"YoursTruly was developed to realise the significant and fast-growing potential of native audio ad experiences. In practice, an ad featuring an interaction trigger is inserted into an ad break, once broadcast, listeners can react to the ad with a simple voice command to engage the voice assistant and complete the desired action before being returned
"New interactive radio adverts are starting to appear on Absolute Radio, Kiss Radio and Magic Radio via smart speakers. The first campaign run by audio advertising platform AdTonos, utilising its YoursTruly technology, in partnership with Octave and Omnicom Media Group’s PHD, delivered the ads on behalf of Audi across commercial radio stations for the first
"Programmatic ad platform AdTonos says a campaign for Audi in London marked the first time interactive audio ads have been launched across commercial radio on smart speakers. The U.K.-based company has a technology called YoursTruly that was used in a campaign in which listeners could react to the Audi ad with a voice command to book test
We fully agree and confirm the thesis of Mr Adam Jacobson the author of the article in Radio+ Television Business Report, who said: "What is being hailed as the first real-time interactive audio ad technology to work across commercial radio has been launched in the U.K. The technology will be ready to implement in the U.S. in
We are happy to invite you to read an article in MarTechSeries and learn more about our YoursTruly audio advertisement technology. The technology was debuted via an ad campaign that Omnicom Media Group’s PHD planned for Audi and delivered across Octave’s vast portfolio of commercial radio stations. YoursTruly has brought real-time interactivity to live radio
The first campaign, run by AdTonos using its YoursTruly technology in partnership with Octave and Omnicom Media Group’s PHD, delivered interactive ads on behalf of Audi across commercial radio stations for the first time. We are the leading force in audio-centric advertising technology that has brought real-time interactivity to live radio with its new offering:
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
HQ Office
10 Bloomsbury Road, WC1A 2SL, London
North America Office
175 Greenwich Street, Manhattan
New York 10007, USA
Company Details
71-75 Shelton Street, WC2H 9JQ, London
VAT: GB 292 5408 88 CN: 10483422
adtonos.com
:butch
