The first campaign run by AdTonos utilising its Yours Truly technology, in partnership with Octave and Omnicom Media Group’s PHD, delivered interactive ads on behalf of Audi across commercial radio stations for the first time London, UK, 30 November 2020: AdTonos, the leading force in audio-centric advertising technology, has brought real-time interactivity to live radio
IAB Europe released its ‘Buyer’s Guide to Digital Audio’ to help planners and buyers of media navigate the opportunities that a new world of audio creates for marketers. "Advertisers have always understood the power of audio to connect with audiences both on an emotional level and through the mobile, intimate nature of the medium. But
Digital audio has become vital this year during the pandemic — used to inform, entertain, engage, and connect us. More and more people increasingly using technological devices to access audio, digital audio consumption has increased dramatically over the past few years. IAB UK in cooperation with Bauer Media UK, A Millon Ads and AdTonos has
https://www.youtube.com/watch?v=RLMnXfelX4Y Welcome to TFN Meets, in partnership with the Department for International Trade's (DIT) Global Entrepreneur Programme. James Sutcliffe asked Michal Marcinik, CEO and Founder in AdTonos, a range of topics from data protection to shifting markets during The Founding Network. Watch the interview.
Q3 2020 Bellwether Report points to a marked decline in UK marketing budgets this year, followed by a robust recovery in 2021. The marketing industry shares its thoughts on the news that the COVID-19 pandemic is continuing to damage marketing budgets in the Mobile Marketing Magazine article, which also includes the voice of AdTonos. “It’s easy
Smart Speakers are gaining importance in advertising. According to the survey from Adobe which involved the use of smart speakers during quarantine, it turns out that 46% of consumers own a smart speaker (up from just 25% in May 2019), used their voice assistants more often and 51% heard ads on them. An Adweek article citing data
"Podcast advertising is the new blank canvas for creative communicators. It gives advertisers the flexibility and freedom to experiment and to shift the perception of what an audio ad should sound like. It’s a new medium to surprise, entertain, inform and connect with an audience that has less preconceived ideas of how audio advertising works."
The deal will grant advertisers access to thousands of radio stations that simultaneously integrate with AdTonos’ end-to-end platform, and reach a vast new cohort of listeners. The audio ads will be played in-stream on radio stations and will start generating revenue immediately after the radio stations sign up to the AdTonos platform. AdTonos and QuantumCast
"The integration of programmatic audio platform, AdTonos, with a cloud-based platform, QuantumCast, extends the possibilities of audio advertising for publishers and brands. QuantumCast, the leading audio streaming provider in Germany and AdTonos, run by Radio Net Media which successfully monetises streams of over 200 recognised publishers across the EU, the UK, LATAM and the US, announced their
"AdTonos and QuantumCast have implemented a first-of-its-kind technology solution that will grant advertisers access to thousands of radio stations that simultaneously integrate with the end-to-end platform. The audio ads will be played in-stream on radio and will start generating revenue immediately after the radio stations sign up to the AdTonos platform." "This partnership marks AdTonos’
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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Company Details
71-75 Shelton Street, WC2H 9JQ, London
VAT: GB 292 5408 88 CN: 10483422
adtonos.com
:butch
