AdTonos blog
Audio – The New Video for Advertisers
For decades, marketing has been synonymous with visuals. From images to videos, the evolution of visual content—reels, short videos, and
DMEXCO 2024: AI, Innovation, and the Rise of Retail Media
DMEXCO 2024 made a vibrant return to Koelnmesse last week, drawing some of the biggest names in ad tech for
The Podcast Audience: A Marketer’s Dream
Podcasts have become an essential part of daily life for millions worldwide, with over half a billion tuning in regularly.
AI goes to Work in Marketing Operations
Artificial intelligence (AI) has revolutionized the marketing industry, bringing about significant changes in how businesses engage with their audience and
From Airwaves to Clicks: Radio’s Digital Impact
New Study Proves Audio’s Influence Beyond the Airwaves In a media landscape saturated with digital noise and AI-generated content, a surprising powerhouse continues to
Global Ad Revenue Tops $1 Trillion in 2024
Global Ad Revenue Hits Historic $1 Trillion Milestone in 2024: What It Means for the Industry The global
Listeners Act After Hearing a Podcast Ad
57% of Listeners Act After Hearing a Podcast Ad: What This Means for Your Brand Strategy Podcasts have
Why Authentic Audio Ads Outperform Visuals
The Secret to Engaging Listeners with Sound In today’s crowded media landscape, capturing attention requires more than just
The Rise of Ad Tech: AdTonos Named a Top 10 UK Ad Tech Startup by TechRound
In the heart of New York City, where the pulsating rhythm of innovation resonates through the streets, a seismic shift is underway in advertising. The
The Rise of Sports Audio: Sports Fans Listener Longer according to Edison Research
Sports captivate audiences worldwide, from the crowd's roar at NFL games to the thrill of following college basketball tournaments. But amidst the excitement of the
Smart Moms in the Smartphone Era are Major Digital Audio Consumers
This year’s findings, pulled from Edison Research’s Infinite Dial, unveil US mothers as enthusiastic digital audio consumers with diverse listening habits. This tech-savvy group, increasingly
IAB U.S. Podcast Study for 2023: Navigating Growth Amidst Market Challenges
The landscape of podcast advertising has seen significant shifts, as highlighted in the latest IAB U.S. Podcast Advertising Revenue Study for 2023. Prepared by PricewaterhouseCoopers
“What happens in Vegas, stays in Vegas”? Not this year. Read about Upcoming Programmatic IO
“What happens in Vegas, stays in Vegas”? Not this year. Nevada has become a crucial battleground for politics and advertising, especially with the upcoming Programmatic
The 24%-18%-58% Rule in the Distribution of Advertising Impact Over Time
In one of our blog posts, we discussed Profit Ability 2: The New Business Case for Advertising study and debated ROI, especially in audio campaigns.
