AdTonos blog
U.S. Digital Audio Ad Spending Trends Q2 2024: Podcast Advertising Leads the Charge
The recent report, "Digital Audio Ad Spending Forecast and Trends Q2 2024: US Audio Advertising Gets a Digital Boost, but
Elevate Your Campaigns: Harnessing the Power of Audio Ads and Attention Metrics
Measuring campaign performance has become increasingly complex in today's fragmented advertising landscape. Traditional metrics like impressions, viewability, and click-through rates
Where Are the Listeners? Global Podcast Consumption Trends in 2024
The landscape of podcast consumption is evolving, and as we step into 2024, it's worth examining global trends. New podcast
Sonic Branding: Exploring the Impact of Unmuted Brand Logos for Marketers
The recent Sonic branding agency amp study suggests that synchronising audio with visual logos could yield more favourable outcomes than
The Power of Curation in Programmatic Advertising
Why Marketers Need to Rethink Their Approach The traditional approach to programmatic ad buying, which relies heavily on third-party data within demand-side platforms (DSPs),
AI in Programmatic Advertising: What’s Next?
AI's role in programmatic advertising is rapidly evolving, and its importance will only increase, especially for enterprise-level brands.
Nielsen’s 2025 PPM Boost: Impact on AM/FM Radio
As we approach 2025, exciting changes are coming to the AM/FM radio world, driven by Nielsen’s recent announcement
UK Commercial Radio Surpasses 40 Million Listeners
A New Record-Breaking Milestone UK commercial radio has hit a historic milestone, reaching over 40 million listeners for
International Marketing Day 2023: Harnessing AI for Creativity and Connection
In the dynamic marketing realm, International Marketing Day is an occasion to reflect on the evolving landscape and the innovative strategies employed by Chief Marketing
Mastering Black Week Sales: Unveiling Potent Audio Advertising Strategies
Black Week, a bustling shopping phenomenon, unveils a golden opportunity for businesses to skyrocket their sales and captivate consumer interest. Among a myriad of marketing
Global Gaming Revolution: Insights into the Expanding World of Gamers
Welcome to Game Month, where we celebrate the thriving and evolving landscape of gaming! Gaming has transitioned from a niche hobby to a powerhouse in
Unlocking the Power of Left- and Right-Brain Creative Features in Audio Advertising
In the dynamic world of advertising, understanding what truly drives the effectiveness of your campaigns is paramount. The "Listen Up" study, led by Andrew Tindall
Embrace the Spooky Haloween Season with These Hair-Raising Podcasts
As the days grow shorter and the nights darker, Halloween is just around the corner, and there's no better way to get into the spirit
More Consumer Action from High Star Rating Radio Ads. Unveiling the Power of Emotion!
In the ever-evolving advertising world, finding innovative ways to engage audiences and boost brand success is a constant challenge. But what if we told you
