AdTonos blog
Unveiling the Impact: New Research Reinforces the Influence of Audio Advertising
Radiocentre Ireland, in collaboration with research company Colourtext, has recently conducted a groundbreaking research study called CampaignFX. This study
The Power of Audio in Building Brand Engagement on Social Media
In a recent report by Voices, the leading voice-over marketplace, titled "Sound On: The Power of Audio When Building a
GroupM’s 2024 Midyear Global Advertising Forecast: Growth in Most of the Top 10 Markets
GroupM, the prominent media agency, has recently unveiled its midyear update to the advertising outlook, projecting significant growth in the
The Rise of Audio Ad Spend in US Political Campaigns before 2024 Elections
The 2024 US elections are driving a significant increase in advertising spending, particularly in the audio sector. Political campaigns recognise
Ad-Supported Audio Still Reigns – Here’s Why That Matters
Remember when ad-free listening meant flipping through your CD wallet or untangling a cassette tape? Good times. Dodging ads is a breeze these days—just
Audio – The New Video for Advertisers
For decades, marketing has been synonymous with visuals. From images to videos, the evolution of visual content—reels, short
DMEXCO 2024: AI, Innovation, and the Rise of Retail Media
DMEXCO 2024 made a vibrant return to Koelnmesse last week, drawing some of the biggest names in ad
The Podcast Audience: A Marketer’s Dream
Podcasts have become an essential part of daily life for millions worldwide, with over half a billion tuning
How to Create an Impactful Advertising Campaign in Podcasts?
In the dynamic world of digital marketing, podcast advertising has emerged as a powerful channel to engage audiences and drive brand success. With millions of
Level Up Your Advertising: Programmatic Media Buying in Mobile Gaming
The mobile gaming industry has experienced a meteoric rise over the last decade, transforming from a niche market into a global powerhouse. According to Statista,
Navigating the Bright Future of Digital Audio Ads. Insights from IAB Europe and GroupM Report
Europe's digital audio advertising landscape is on the cusp of a significant transformation. As revealed in the "The Evolution of Digital Audio Advertising in Europe"
Gaming the System: Programmatic Solutions into the Gaming Universe
The gaming industry is experiencing a revolutionary transformation, extending far beyond the realm of enhanced graphics and immersive gameplay. In this fast-growing landscape, with forecasts
Resonating Change: The Impact of Programmatic Audio on Advertising
Digital audio has become integral to our daily lives in our fast-paced, tech-driven world. Whether it's our favourite podcasts during the morning commute, audiobooks while
The Power of Programmatic Advertising. Transforming Digital Marketing
Programmatic advertising is a game-changing innovation in the ever-evolving digital marketing landscape. This automated approach to purchasing advertising space represents a fundamental departure from traditional
