AdTonos blog
Women Shaping the Mobile Gaming Industry
While the stereotypical gamer is often perceived as a young male, the gaming industry is experiencing a significant shift in
The Rapid Evolution of the Radio in The UK Through Data and AI
The radio industry is undergoing a significant transformation driven by data technologies and artificial intelligence (AI). Listeners today expect highly
Enhancing Addressability, Targeting, and Measurement
As the role of cookies diminishes and audience data signals face challenges, marketers are increasingly turning to AI to enhance
The gaming industry, a resilient hub of innovation and growth
The gaming industry remains a resilient hub of innovation and growth, as evident in the latest findings from Newzoo's Global
Audio Advertising Drives Reach, Engagement, and Conversions
Audio advertising is emerging as a powerful tool for brands looking to drive demand conversion. With its ability to reach consumers at crucial moments,
Why Podcast Ads Are Driving Brand Success
The Podcast Market Boom Podcast advertising has emerged as a powerful tool for brands, and recent research by
Future Trends in Programmatic and Audio Advertising
Trends Shaping the Future of Programmatic and Audio Programmatic Ads As digital landscapes evolve, programmatic advertising redefines how
Why Audio Programmatic Stands Out? Insights from IAB Australia
Insights from IAB Australia Leadership Summit 2024 The advertising world is rapidly transforming, and few events encapsulate this
Impact of Audio Advertising: Five Pounds Returned for Every Pound Invested
Recent findings from the "Profit Ability 2: The New Business Case for Advertising" study shed light on the remarkable efficacy and value of audio advertising
Digital Audio Will Continue to Expand the Overall Audio Advertising Market in the US
As digital audio continues to rise, traditional radio maintains a dominant position, capturing nearly 60% of audio advertising revenues in 2024. Despite this, digital audio
The Digital Advertising Landscape of 2023: Key Insights from the IAB UK and PwC Report
In the ever-evolving realm of digital advertising, staying informed about market trends and shifts is paramount for businesses aiming to thrive in the competitive landscape.
Digital Audio Leads the Charge in Internet Advertising Growth According to the IAB Report
In the ever-evolving landscape of online marketing, one segment continues to stand out in the US: digital audio. According to the 2023 IAB Internet Advertising
The Podcast is the Star: Adapting Marketing Strategies to the Changing Media Landscape
In one of our previous blog articles, we extensively discussed the Edison Research findings of their annual Infinite Dial study. Today, we will focus on
Online Audio and Podcast Listening Hits to New Heights: Insights from The Infinite Dial®
The latest findings from Edison Research's annual "Infinite Dial" survey for 2024 reveal a remarkable surge in podcast consumption across the United States. Supported by
