AdTonos blog
Audio Dominates: 36% of Weekly Listeners Favor Audio-Only Podcasts Over Video
Despite the rising interest in video podcasts, Cumulus Media and Signal Hill Insights' latest Podcast Download survey reveals that only
The Rising Tide of Fútbol and Women’s Sports: A Golden Opportunity for Advertisers
The fútbol craze has taken the U.S. by storm, with events like the CONMEBOL Copa America and Leagues Cup building
Global marketers are 10X more likely to predict an increase in ad spend on podcasts
A recent survey by Acast and Attest reveals that podcasting offers significant growth opportunities for global marketers. It showcases its
The Rise of Women’s Sports: A Game-Changer in Audio Content According Nielsen
In recent years, there has been a noticeable surge in the popularity of women's sports, prompting Nielsen to suggest that
Podcast Fans Are Music Superfans – Why This Matters?
Podcasts haven’t just entered the entertainment arena—they’ve taken centre stage. Once considered niche, they have become a mainstream media staple, shaping how Americans consume
Advertising Platforms Under Pressure, but Adapting
If there’s one constant in the advertising industry, change happens fast, and there’s no room for complacency. By
How Podcast Advertising Connects Brands With Audiences
Podcast hosts often have a close, personal connection with their listeners, creating a unique opportunity for brands to
Are Voice-Activated Ads the Future of Digital Marketing?
In today’s fast-paced digital world, voice assistants like Amazon Alexa, Google Assistant, and Apple’s Siri have become integral
Key Takeaways from Gaming Spotlight 2023: Insights into the Evolving Gaming Market
November heralds the commencement of International Games Month, a dedicated period to pay tribute to the global gaming community and bring together gamers of all
The Sonic Wave: 5 Megatrends Shaping Audio Marketing in 2024 and Beyond
In the ever-evolving marketing landscape, staying ahead of the curve is crucial for success. In collaboration with Amazon Ads, Edison Research has unveiled five compelling
Exploring the Potential of Mobile Game and Audio Advertising in International Games Month
International Games Month celebrates the global gaming community, bringing gamers of all ages and backgrounds together to enjoy the world of interactive entertainment. International Games
Educate: Unveiling the Influence of Programmatic Advertising. A Comprehensive Analysis
If you're well-versed in programmatic advertising, you're likely familiar with its automated buying methods across digital platforms. But what about the dynamic realm of programmatic
National Programmatic Advertising Day: Celebrating the Evolution and the Rise
On November 7, we commemorate National Programmatic Advertising Day, a celebration of the remarkable journey programmatic advertising has undergone. This day offers a moment to
Elevate Your Xmas Campaigns: Unleash the Power of Audio Advertising
Advertisers are gearing up to make their mark in the bustling holiday market as the festive season approaches. Amidst the myriad advertising options, audio advertising
